Chanel, Founder Of French Luxury Brand Chanel

Ms. Chanel is

The founders of the brand, even those who have many knowledge of the international luxury brand, may not know much about Ms. Chanel, but as a real brand connotation, the influence of its founder is inevitable.

What kind of personality and attitude does a brand founder have, most of them give one or two of their brand.

Now let's introduce the story of Chanel, the founder of Chanel.

Born in 1883, is the second child of a poor French unmarried couple.

Her father was a grocery peddler from Wenshan, and her mother was a herdwoman in the mountain of the field.

It is said that Chanel was born in Saumil, France; the other was born in the southern French mountain of mount.

In fact, there are always different opinions about the legend of her life, and the fact that Chanel has tried to avoid and hide from her death has made her birth misty.

Chanel's childhood was unfortunate.

Her mother died when she was twelve years old, and her father left her and 4 brothers and sisters more.

Since then, she was brought up by her aunt. When she was a child, she went to Convent School and learned some sewing skills there.

When she was twenty-two years old, that is, in 1905, she became "Cafe singer" and played the title Coco, singing and singing in different cabaret and cafe.

In this singing career, Coco has made two old customers, becoming their lover, a British industrialist and a wealthy officer.

Making friends with dignitaries makes COCO have the ability to open up its own stores.

In 1910, Coco opened a woman's millinery shop in Paris, with a remarkable stitch technique to make a simple and durable style.

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Her two confidant introduced many famous guests to her.

At that time, ladies were tired of the fancy trimming, so Chanel's simple and comfortable hat was as cool as a sweet spring for them.

In a short span of a year, business has risen steadily, and Coco has moved her store to Rue Cambon, which is more fashionable (fashionable). So far, this area is still the base of Chanel headquarters.

Hat can't satisfy Coco's ambition for fashion business, so she goes into the field of Haute Couture.

In fact, Chanel's appearance is outstanding, when she is still one.

When he was a small boss, he was recognized by the count, who was the man who made many women heartbeat, but Ms. Chanel rejected his proposal.

It turns out that the Earl can give Chanel as well as her own ability.

In 20s, Chanel designed many innovative styles, such as tricot sailor dress and black.

(little black dress), bottle collar clothing, etc.

Moreover, Coco got inspiration from men's wear, adding a little more flavor to men's dress, and changed the fashionable fashion of women's clothing.

For example, Blazer is added to the women's wear series, and women's trousers are also introduced.

Don't forget that women will only wear skirts in 20s.

Coco this series of creation has brought about a major revolution in modern fashion history.

Coco's unique view of fashion aesthetics and her rare talent make her many poets, painters and intellectuals.

Among her friends are Picasso, an abstract painting master (Picasso), and a French poet director Jean Cocteau.

This is the golden age of French fashion and art development.

In 1914, Coco opened two fashion shops, and announced the birth of Chanel, a far-reaching fashion brand.

After becoming famous, Chanel (Coco Chanel) met Russian composer Igor Stravinsky (Stravinsky Igor). Igor took his wife and young children to France to perform "the sacrifice of spring".

The sacrifice of spring was an avant-garde stage art at that time. The French did not accept it. Igor had no talent.

Igor's creation was appreciated by Chanel, who was brave enough to innovate. She not only helped Igor continue to create, but also moved Igor and his wife and children to live in a mansion with her.

Igor's wife is sick, beautiful, independent and sexy, and Chanel has a close relationship with Igor.

Igor's wife, heart to heart, told her husband that every morning she woke up and smelt a rotten smell. She thought it was indoor flowers at first, and finally found that her body was rotting away in inches.

Because of her remarks, Igor was struggling with Chanel when he was lingering with him.

The letter written by Elena, who took the children away from Chanel's house, was also impressive. She said to Chanel, "I respect your generosity, but I can't respect your morals."

In addition to fashion, Chanel also launched the Chanel No 5 perfume in 1921, and the No.5 perfume bottle, the spokeswoman of Niicole Kidman Nicole (Kidman), is a glass bottle with very decorative art (Art Deco) flavor.

The "double C" logo also made this bottle of perfume the most profitable product in the history of Chanel, and it has been on the long corridor of Hengyuan for a long time. Up to now, the official website of Chanel is still the key recommendation product.

In 30s and 40s, when the Second World War broke out, Coco Chanel shut down her shop and stayed away from Switzerland with her beloved Nazi officers.

In 1954, Coco returned to France, and Chanel returned to his feet and quickly captured another Paris woman with her simple and natural style.

Short and thick coat, bell bottoms and so on are all works of Coco Chanel during the postwar era.

Or just say that after the war, the Chanel style has always been simple and expensive, using Tartan or Nordic geometric printing, and often using tweed to make it comfortable and natural.

After the death of Coco Chanel1971, the German name.

Karl Lagerfeld has become the soul of Chanel brand.

Since 1983, he has been the chief designer of Chanel, pushing Chanel's fashion to another peak.

Another interesting place to mention is that the brand has been built for nearly ninety years, and has never built a man's clothing until 2005/2006's autumn and winter series has made several men's clothing stocks.

Chanel never married. She created a great fashion empire and pursued the life she wanted. It is the best example of women's autonomy and the most sensitive woman in the new era.

She went with the British aristocracy ETIENNE BALSAN, and the other side sponsored her to open the first hat shop, while another ARTHUR CAPEL invested in the fashion shop. She traveled with the Duke of Westminster, inspired the first twill weave suit, and every man in her life inspired the fountain of creativity. She didn't just rely on luck, but worked very hard. Even when she was more than 70 years old, she returned to business.

Chanel group was appointed fashion director in 1983 by Karl Lagerfeld, but so far, Chanel spirit is still the new product concept.