Double Eleven "During The Shopping Boom, It Is Estimated That 60% Of Internet Users Do Not Exceed 500 Yuan Shopping.

"Double eleven" online shopping consumer survey data report released.

This Sunday is the "double eleven" online shopping festival that attracted the attention of millions of netizens.

Unlike the previous two years, this year's "double eleven" is no longer Tmall's one-man show, and many B2C have joined the electricity price war.

Yesterday, the "double 10" online shopping consumer survey data report released.

Survey data show that this year online shopping consumers tend to be rational and expect to spend less than 500 yuan, accounting for 60%.

Digital products become the preferred commodities, and shopping crowds are still dominated by women, accounting for more than 7 of the total.

Budget below 500 yuan accounted for 60% of Tmall Jingdong become the first choice.

This year's "double eleven" is no longer confined to the category of big Taobao, such as Taobao, Tmall and Juhuasuan. Jingdong mall, Dangdang, suning.com, Amazon and other B2C will have different promotional activities. Will this stimulate consumers' desire to buy online? According to the survey data, most consumers tend to be rational in view of the "double eleven" shopping. The budget for shopping is less than 500 yuan, accounting for 60%, 500 yuan to 1000 yuan, accounting for 20%, 1000 yuan or more, accounting for 20%.

A netizen said, "although the discount rate is relatively large, there are many kinds, but I just want to buy what I need most."

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Most of the netizens value the types of promotional products and the popularity of online shopping centers. In the survey, 40% of netizens said they would prefer shopping on Tmall and Jingdong mall.

"The space that can be chosen mainly is larger, there are many kinds, and there are always suitable for them."

Netizens said.

The survey data also showed that clothing, shoes and hats and digital products became the most desirable items for consumers to buy "double eleven" this year, and the top two were 37% and 30% respectively.

Half off consumers are not worried about promoting the most attractive logistics speed.

From 2010 onwards, every November 11th "singles day", online shopping promotion war will be fierce.

This year is even more so, as early as mid October, there are some electric providers ahead of the warm-up, distribution coupons, red packets and so on, began pformation and upgrading, and strive to design and develop their own brand, clothing base two phase headquarters function area will be planning and construction of headquarters building, incubator, R & D center and other projects, to further promote the upgrading and pformation of garment enterprises.

And achieved success.

Spare no effort to preheat this year's "double eleven" Shopping Festival.

Although this year's major e-commerce providers have different promotional tools, according to the questionnaire, about half off of merchandise, shopping coupons, merchandise packages, points and other concessions, nearly 60% of users prefer the half off discount activities.

Under the continuous downturn of the apparel industry, outdoor clothing as a new force in the Chinese apparel market has grown significantly.

"Half off discount is really tempting. Everything you buy is selected ahead of time, waiting for the" double eleven "order," said an online commentator in Sichuan.

Face

What is the most worrying problem of consumers' online shopping during the rush shopping rush? A questionnaire shows that the quality of goods, sellers' services and commodity discounts account for the top three.

For the "double eleven" period of online shopping delivery the longest acceptable time, nearly 60% users choose 3 days.