Footwear Enterprises In Zhejiang Enter The High-End Market

A few days ago, Ningbo shoes Shoes Co., Ltd., a group of $243600 worth of women's shoes successfully exported to the United States market, this is the largest number of exported to the United States this year.

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With the widespread cold of footwear exports in Ningbo, the United States and other high-end markets have become a major highlight of our footwear exports.

From 1 to September this year, the amount of exported indoor shoes in the city amounted to US $about 18400000, an increase of nearly 30% over the same period last year.

At present, actively developing international high-end market and emerging market has become the new trend of upgrading and development of traditional footwear industry in our city.

Like the international market, the domestic market is also faced with the problems of labor cost and material rising. The cotton slippers, which account for about 80% of the footwear industry in our city, are still unable to get rid of the phenomenon of "relying on heaven for food" when they are sold in the domestic market.

In the domestic market for two consecutive years of warm winter, the product appeared unmarketable, the footwear enterprises in our city began to take measures such as e-commerce and cultivating independent brands, gradually reducing the constraints of weather factors on the development of the industry.

Top breakthrough in the international market

Affected by factors such as raw materials, rising labor costs and increasingly fierce price competition, the footwear exports of our city in the first three quarters of this year have seen a certain decline. However, from the export and export data of the inspection and Quarantine Bureau, the reporter found that footwear exported to the developed countries such as the United States has maintained a rapid growth in the first 9 months of this year.

According to the relevant staff of the inspection and quarantine department, the developed countries such as Europe and the United States, even in the face of economic depression, will not reduce their consumption of footwear and other daily necessities. As long as footwear products have the advantages of quality and environmental protection, enterprises still have competitive advantages.

Ningbo shoes Shoes Co., Ltd. is a professional manufacturer of women's shoes, and 90% of its products are exported to the US market.

According to the relevant person in charge of the enterprise, under the current economic background, the way of blind expansion of the market in the past is no longer suitable for the sustainable development of enterprises. Footwear enterprises must identify their own market positioning and develop suitable market with suitable products and prices, so as to break through the tight competition in the fierce market competition.

According to the introduction, in the past two years, he has made full use of the advantages of R & D, environmental protection, price and so on, and has constantly opened up the major supermarkets in the United States to achieve the trend. It is estimated that this year's export volume will increase by about 20% compared with last year.

As a labor-intensive industry, China's labor costs are generally rising, and are moving to Vietnam and other places.

Chen Jie, general manager of Cixi integrity shoes industry Co., Ltd., felt deeply about this. He thought: "the loss of labor cost advantage has made the footwear exporters on the scale more difficult to survive. Enterprises have to tap the potential of the interior, enhance product quality and enter the high-end market to adapt to the development and change of the whole industry."

In the 1-9 months of this year, the export of Cixi's good footwear industry has seen a decline in the export of general footwear, while some products that have been OEM for high-end brands such as foreign countries have maintained steady growth.

Like Sweet shoes and trustworthy footwear industry, breaking through the middle and high-end market has become a new trend of development.

Electricity marketing in domestic market

September and October are the peak season for indoor slippers production in the domestic market, but for many small footwear manufacturers in our city, the arrival time of cold weather directly determines the sales situation of the whole enterprise this year.

Because the indoor slippers are only one or two months from the factory to the consumer terminal, once the warm winter phenomenon appears before the Spring Festival, it will inevitably lead to unsalable products and backlog.

Minimizing the impact of climate has become the key to the sustainable development of the entire industry.

According to the relevant person in charge of Cixi foot shoe industry Co., Ltd., after years of development, the shoes produced by the league have certain market competitive advantages in terms of product quality, environmental protection and design styles. However, due to the low positioning of enterprises, the independent brands of enterprises can not compete with one line of high-end brands, restricting the pace of enterprise development.

This year, the League will nurture new brands of enterprises, research and develop new products, improve the quality of products in the domestic market, get rid of traditional sales mode, and take the pace of independent brands in the high-end market.

With the rapid development of e-commerce industry, many traditional manufacturing enterprises in our city aim at the development of e-commerce platform.

Over the past two years, a number of electronic commerce enterprises have been springing up in Xiaolin, Qiaotou and other footwear clusters, which provide a new platform for local sales of indoor slippers.

According to statistics, at present, there are more than 200 enterprises selling all kinds of shoes through e-commerce, opening up a new channel for shoe sales in our city.

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Since September, the Ningbo Laura story Agel Ecommerce Ltd has entered the sales season. Every day, about 100000 pairs of indoor slippers are sold to all dealers in the country.

According to Lola story, general manager of Agel Ecommerce Ltd Luo Yi, because Laura has strict quality control and innovative product design for footwear manufacturers, the products of independent brands have been recognized by consumers. Dealers have rushed to buy roller shoes, which provides a stable sales channel for enterprises.

The more than 10 enterprises that provide footwear with Rola also maintain stable production, reduce the risk of market development, and effectively avoid the traditional sales mode of watching the sky before eating.

At present, replacing traditional distribution mode with e-business has become a new direction for our footwear enterprises to change their development mode.

Strengthening quality and technical support

Whether it is to enter the high-end market in Europe and America or to start its own brand, product quality determines the market competitiveness of enterprises. Therefore, changing the traditional low price competition mode and pursuing high quality products have become the fundamental guarantee for the sustainable development of the footwear industry in our city.

"Because of this reason, many enterprises in our city rely on the technical strength of the footwear regional central laboratory (Ningbo) to enhance their market competitiveness by improving product quality."

Cixi entry-exit inspection and Quarantine Bureau comprehensive technical service center staff talked about the upgrading of footwear enterprises in our city, said.

To meet the testing requirements of environmental protection and quality of footwear enterprises in our city, recently, the AQSIQ footwear Regional Center Laboratory (Ningbo), which is the comprehensive technical service center of Cixi entry-exit inspection and Quarantine Bureau, has first passed the on-site assessment of the accreditation group dispatched by the China National Accreditation Committee for conformity assessment (CNAS).

This indicates that the AQSIQ footwear Regional Center Laboratory (Ningbo) has obtained the qualification of all kinds of shoes products testing.

At present, the footwear Regional Center Laboratory (Ningbo) has been expanded.

The safety inspection items of 12 national footwear standards, such as plastic shoes and tourist shoes, provide strong technical backing for our footwear enterprises to develop high-end market.