Jinzhou Industry And Commerce Bureau Invited Experts To Train Enterprises To Encourage The Textile Industry To Take The "Famous Brand" Strategy.

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The development environment of textile industry in Hebei city has recently been invited by experts from Jinzhou industrial and commercial bureau of Liaoning Province to give lectures on knowledge about trademark strategy and trademark utilization of 50 large scale textile enterprises in the city, and encourage the textile industry to take the strategy of "famous brand".

It is understood that

It is one of the traditional advantageous industries in Jinzhou. There are more than 2100 private textile economic entities in the city, which have been identified as "key industrial clusters of SMEs in Hebei province", "Hebei textile and garment industrial base", and "Hebei textile".

Base.

In the new economic situation, Jinzhou has proposed thirteen measures to raise the level of textile industry development, promote the textile industry to adjust its structure and promote pformation, and realize the pformation from big textile city to strong textile market. It also proposes to cultivate leading enterprises and implement famous brand strategy, so as to encourage supporting enterprises to strive for famous brand products and well-known trademarks.

After the lecture, some business representatives discussed with experts on issues such as trademark registration, usage and benefits. "Through training, we opened up our horizons, learned the direction of market development, realized the importance of using trademarks, paid more attention to the strategy of trademark licensing, and broadened our sales channels and markets with trademark brands."

Jin Yuan, manager of Shijiazhuang towel factory, said Chen Qiuping.

In recent years, Jinzhou has developed into a specialized wholesale market for five major urban areas, such as cloth, timber, vegetables, grain and snack food. It has built a large number of rural specialized markets with large scale and wide radiating area, including horse fruit, tree building materials, drum City eggs, frozen river scalp leather clothing and fresh air villi. It has formed a perfect market service system based on large-scale specialized wholesale market, based on the market and with various outlets.

At present, there are 50 kinds of markets in the city, including 1 commercial products (new century mall), 37 farmers' markets, 8 agricultural and sideline products (5 fruit markets, 1 vegetable wholesale markets, 1 grain and oil wholesale markets, 1 farmers' markets), 3 production data markets (1 steel markets, 1 timber markets, and 1 production market), and a real estate market.

Over 1 billion yuan market, 1 (new century mall, now 1400 merchants, more than 3500 employees, 2004 market turnover of 2 billion 120 million yuan, average daily turnover 5 million 810 thousand yuan), the super billion market 2 (Riverside farmers market, agricultural and sideline products wholesale market).

There are 4586 commercial outlets in the city and 7454 employees.

In 2004, the total retail sales of consumer goods in the city amounted to 2 billion 330 million yuan, an increase of 22.9%, and the turnover of the market was 5 billion 420 million yuan.