When The Winter Clothes Appear On The Market, They Will Sell At A Discount.

Last weekend, when the cold air brought more snow to the north, the lowest temperature in Shaoxing dropped to below 10 degrees Celsius.

Cold weather, shopping malls

Sales have also entered the state of full discount for autumn wear and promotion of winter clothing.

Some careful citizens found that unlike last year, the retail prices of new autumn winter clothes listed this year are not as high as they used to be.

The promotion of autumn clothing is quite strong this year.

Clothing sales in shopping malls are always a step ahead. When summer wear is still in the peak season, autumn clothes are on sale. When autumn is not yet coming, winter clothes will be on shelves.

Affected by the weather, autumn appears to be very late this year. Even in the middle and late 10 months, many people still wear summer clothes. The highest temperature of some days even exceeds 28 degrees. This is not good news for autumn sales. Because it is not cool, autumn clothes are hard to sell.

Nowadays, the temperature is getting lower day by day, and the cold air frequently goes down south, so that the temperature drop rapidly. At the same time, the autumn clothing is facing an awkward situation. Because the minimum temperature falls below 10 degrees, the clothing sales will enter the winter season, that is to say, the selling season of winter wear is coming.

"This year is a difficult year for autumn clothes, especially due to weather, economic and other factors. Many brands have a higher inventory pressure."

One is engaged in

The agent's lady said.

Perhaps in order to digest the pressure of inventory, perhaps not a big promotion, the autumn dress will be left in the cold. Therefore, from the end of last month, the autumn clothing has been in a crazy sales promotion. The discount is also dropping and dropping. The brand has even hit the lowest discount of the autumn dress to below seventy percent off, which is relatively rare in previous years.

Although the promotion of autumn dress is quite strong, many salesmen of brand counters say that sales are general.

"Now buying autumn clothes, it can not wear for a few days, many people are already buying winter clothes."

Winter clothes get rid of "habitual rise"?

In addition to autumn sales promotion in the mall, the winter clothes just listed are also on sale.

In the past two days, the reporters visited several shopping malls, and found that the discount rate of winter clothing was not more than that of autumn, but it also exceeded the intensity of previous years.

Many of the winter clothing brands that have not been discounted in the past year have a discount of around 10 percent off this year.

The winter brand with a discount of around 30 percent off is not too small.

Winter clothing is listed on the discount, but it is rare in recent years.

Another phenomenon is that when some consumers choose to buy winter clothes, they find that the price of winter clothing this year does not seem to be "habitual rising" in the past.

Consumer Shen said that in recent years, winter clothing is usually a price per year, for example, a sweater, the tag price of the previous year is still 400 yuan, then the next year will exceed 500 yuan, but this year, the price is almost the same as last year.

The salesmen of several brand clothing counters also confirmed that although there was a discount this year when the winter clothes came into the market, and the price did not rise, some sales prices of this year were even slightly lower than that of last year.

If a down jacket was sold for about 1600 yuan last year, the price of this year's style is less than 1500 yuan.

Insiders say this year

The "rising price" is not related to the economic situation, consumer market forecast, inventory, raw materials and so on. This year, the whole economic environment is relatively low, and the consumer market is weak. The manufacturers are very cautious about raising the price of winter clothing as soon as they digest the stock and return the funds.

In addition, last year, the low prices of raw materials such as cotton made manufacturers less pressure on raw materials, which is also one of the reasons why winter clothing prices are not rising.