Problems To Be Considered In Terminal Clothing Display

Goods Clothing display In the eyes of many people, the concept has always been vague, nor has it attracted enough attention, or just a simple concept -- putting the clothes clean and orderly in a good position. However, how can clothing and clothing be kept clean and tidy? Where is the good location of clothing display? Besides, what are the functions of clothing display?

What issues should be considered in terminal clothing display? Many clothing centralized clothing display, single clothing large area clothing display, sales promotion thematic clothing display and other ways to attract consumers' attention. Reflect the primary and secondary structure of clothing. Instead of distributing the clothing display area equally to all the garments, it is necessary to divide the size of the clothing display blocks, the quality of the clothing display positions, and the clothing display clothing with the main costume. The most accurate intercept target consumers. Analyze the store environment and consumer habits, where target consumers are most likely to arrive. Terminal clothing display Clothing.

Reasonable use of clothing display area to maximize sales. The supermarket itself is the elimination system, the unprofitable clothing brand will be removed from the shelves. As manufacturers, the shelves should be left to the best sellers and varieties. Compared with the rationalization of similar garments. Putting their clothing in the same class and type area can form a reasonable comparison of clothing brand, variety, price and other similar garments, and avoid unreasonable comparison of different types of garments. Increase clothing and consumer contact opportunities. Dealers can choose centralization strategy to be a leader in market segmentation. In this way, we can win the approval of manufacturers by making exclusive brand and minimize the conflict. (because manufacturers worry that the dealer will change the brand to cause the fault of the service; whether it is to find a new clothing display position or expand the original clothing display area, the more opportunities for clothing and consumers to contact, the greater the chance of sales.

Reflect and enhance the brand image of clothing. Clothing display is a way to show the clothing and clothing brand image to consumers, so we should pay attention to whether it is conducive to the embodiment and promotion of clothing brand image. Effective internal operation is the prerequisite for development. At the same time, we should strengthen the management of enterprises while managing the external environment in an all-round way in order to speed up the control of the remuneration. From the point of view of the organizational structure, dealers should manage their distribution network flat to improve the unreasonable structure of customers, so that the downward shift of clothing display is not only a good problem for clothing, but also a profit for upstream manufacturers and downstream retailers to provide marketing services. From this point of view, dealers should relocate themselves, such as the core business from wholesale to retail or logistics, and dealers in the form of specialized logistics enterprises, social distribution centers and the mixture of logistics and distribution enterprises. Clothing brand Image, clothing credibility, target customer group lock, price impression and many other factors directly affect consumers' final purchase decision.