Resilience Of Purchasing Power Foreshadowed The Revival Of The Fashion Market

Not long ago, the closing of the Paris international fabric exhibition (Texworld) and Paris international.

The Apparel Association has attracted 14400 visitors from more than 100 countries for four days.

Although the number of people decreased by 6% compared with the same period last year, it also caused traffic jams.

The Premi re Vision Pluriel, which is being held in Paris, will continue until next February. At present, the total number of visitors has increased by 4% over the past year, reaching 60716 passengers and 70% from overseas.

Resilience of purchasing power

There are 816 exhibitors in Turkey, Korea and China at the Paris international fabric exhibition.

The first visual exhibition shows a rebound in the purchasing power of the United States and Japan. The number of visitors in the United States increased by 8%, while in Japan it increased by 19%.

As the industry has predicted, the three exhibitions reflect the revival of the industry - small orders come mostly from Western Europe, while Asia is the source of large orders and technical support, especially in China.

"We have obtained a large number of small orders in Pakistan. Next we will also value Istanbul, where there are more super small orders."

Ben Klaassen, sales director of Reell, a New Zealand denim company, said.

International Wool

Peter Ackroyd, the managing director of the group, has served as a consultant to Woolmark, helping the latter implement "Cool Wool cool wool plan", which is mainly aimed at Japanese retailers and garment manufacturers.

Ackroyd said: "I expected a year and a half ago that Japan will have a good economic recovery after the tsunami.

It really happened. "

The "cool wool plan" is formulated in line with Japan's current energy conservation policy.

Massimo Parenzan, head of women's clothing department of Ratti group, points out: because of the flat market of the local market, European textile manufacturers are busy developing new markets: "South America, China, Southeast Asia, Far East, these areas provide new opportunities for European textile industry."

"Production pfer" and "quality first"

Another obvious trend of the exhibition is that with the global rise of production costs, many brands choose to return to the mainland for production and processing and to check the quality more severely.

Marc Rozier is one of the only remaining silk manufacturers in Lyon, France, and Didier Provent, chairman of the company, said: "the demand for local fabrics in the fashion industry has increased, and those customers who are working with Chinese companies have come back."

Another group of European traditional textile enterprises said, "the rise of China's labor costs and the huge cost of pollution control have increased the demand of fashion brands for European domestic fabrics."

These enterprises are very profitable.

Darren Ainsworth, purchasing director of Marks &Spencer, does not deny this view.

But he believes that Asia, especially China, is still the main source of fabric.

During the exhibition, several old enterprises repeatedly stressed their values: in the market turmoil, quality and corporate heritage are the first, and then is the wisdom of dealing with the market.

Nino Cerruti, owner of Cerruti 1881, said: "long ago, quality is the foundation of clothing.

But later the situation became somewhat complicated.

Now, we see that the number is shrinking, and all the directions are running towards quality. "

Beryl Gibson, a textile and color consultant at UKFT, also expressed similar views. She believes that the root of clothing is elaborate design, which has gained many British views.

Support.

"New darling": high-performance fabrics

High performance fabrics have attracted great attention in the first visual exhibition. The author Sophie Bramel sighed: "every company is looking for more sophisticated methods of making fabrics.

High performance fabric

Life is increased, lighter, easier to handle, better in warmth and air permeability. "

The Schoeller fabric company, in collaboration with the Swiss knitwear manufacturer Christian Eschler, has released a new cork surface technology -- organic cork used for coating or adhesive on the surface of wool fabrics, which helps to heat the clothing.

Waterproof fabrics and antifouling fabrics are the highlights of UKFT.

Abraham Moon's waterproof fabric, Shetland Island wool, has undergone professional dermatology tests.

Henry Bertrand launched antifouling silk.

Holland&Sherry invented 150 counts of anti fouling wool.

"Wine and food touch the clothes lightly and then roll down - this is the best case for those careless people," says Gibson of UKFT. "Machine washable wool" does not need to be sent to the dry cleaners. It has a very large market prospect.

Another exhibitor, Robert Noble, also showed a machine washable black corduroy.

Masters of Linen brings a wide variety of flax knitting products, which is the result of cooperation with textile enterprises, weaving enterprises and knitting enterprises including Sophie Hallette, John England and Loro Piana.

Besides expensive organic raw materials, designers are also making innovations in blended fibers.

In the first visual exhibition, the trend of blended fabric is: digital printing fabric, double-sided printed fabric, adhesive fabric, high twist ply yarn, geometric printing and heavier weight.

"E-commerce provides manufacturers with a platform for the whole world. Now customers can come from any corner of the world, from Paris to China, from Rajasthan to Argentina," said Guillaume Henry of Carven. "Expensive raw materials such as wool and silk fabrics are rising.

So we need to find alternatives.

Linen fabrics are also available in the tropics, and wool polyamide looks just like pure wool. "

Speaking of high twist stranding yarn, Lanvin's menswear designer Lucas Ossendrijver said it was "very detailed and Weaver".

The blend of polyester and nylon also attracted his attention, while nylon and cotton blended fabrics were still "stiff".

Alexandre Mattiussi of AMI welcomes the "fashion industry back to fundamentals".

He said: "cotton, wool, silk robes, tennis stripes, Prince Welsh lattice material, very good.

Even high-tech fabrics are natural.

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Paris fabric expert Marjorie Collard saw innovative woven fabrics in the knitted fabric display area. He also praised the E. knitting fabric of Italy E. Mirogliode.

Redaelli Velluti/Niedieck, a new owner of Marzotto group, shows the opaque fabric of frosted texture and the blended fabric of cashmere and velvet.

General manager Thomas Andreae sighed, "we have been through very difficult years, but the situation has really begun to change."

The Modella Uday factory in India has brought innovative whorl fabric.

South Korea's Fine Textile's "zero technology" ultra light fabric looks and feels like silk.

Thanks for the economic recovery.

Diversification and the efforts of the industry in quality and Innovation -- the 15 year old birthday of Paris international fabric exhibition is so much to celebrate.

The fashion industry provides customers with a tight budget plan to enable them to buy fewer, better quality products.

This eliminates the "heart disease" of Joseph Chang, manager of Taiwan Unitex: "consumers are complaining about the price.

Worse than that, when consumers complain about prices, businesses can't get any new strategies and new products. "