CANALI2013 Spring Summer Series Released Successfully

CANALI, the top men's clothing brand, opened in the flagship store of Financial Street shopping center in Beijing.

On the night of the ceremony, CANALI also brought a new feast called Unveiling Tradition, which opened the traditional clothing of Italy to celebrate the opening of the new store.

CANAL's three family members, Mr. Stefano Canali, general manager of CANALI group, Paolo Canali, director of CANALI global business, and MS. Elisabetta Canali, director of CANALI global communications, have come to live together with more than 200 distinguished guests from home and abroad.

As a loyal supporter of CANALI, Huang Xiaoming, a famous Chinese film and TV star, also attended the ceremony as a special guest.

The Financial Street shopping center, which is located at the core of Financial Street business district in Beijing, brings together many of the world's first-line brands.

The grand opening of flagship store in Financial Street shopping center of Beijing has added a great deal of color to the outstanding achievements of Italy classic menswear brand in China's luxury market.

CANALI writes a new chapter in the history of this brand with a breath of light melody.

Then, in the first workshop of the D Park Beijing Club of the 798 Art District, Unveiling Tradition unveiled the celebration of Italy's traditional clothing, which opened at the cool evening of the Lantern Festival and unveiled the traditional veil of 78 years in a dreamy and poetic way.

The whole event was carefully designed as a three act show to uncover the history of the brand, telling CANALI's yesterday, today and its vision for the future.

For seventy-eight years, CANALI has always been Italian elegance.

Pronoun.

Since its inception in 1934, CANALI has promoted the value of craftsmen's craftsmanship, and has always regarded refined tailoring, excellent quality and "made in Italy" as the core of brand culture and strategy handed down from generation to generation.

Its true meaning lies in the attitude of "made in Italy".

This pragmatic and inevitable option starts with the concept of creativity, shaped in the choice and purchase of raw materials, and results in the realization of the final product.

Today, CANALI is at the helm of the third generation of the family. He still insists on the pursuit of creativity and the elegant style of men. He always follows the fashion, elegance, passion, will, firmness and attention to details.

At present, CANALI has been spread all over the world in more than 100 countries, and China is the most important consumer market in the Asia Pacific region.

Since 2002, CANALI has opened 65 specialized stores in 33 cities in China, including 6 in Beijing.