What Caused Chengdu Meimei Department Store To Be Chased By Employees?

According to the world clothing shoes and hats net, if you went to Meimei Cheng Department Store on the people's South Road in Chengdu that day, you could buy a pair of Sergio Rossi, which normally costs 6000 yuan, for 2000 yuan.

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On the last day before the pformation, you can see that the goods on the three or four floor have been pferred to the two floor, and the one or two floor goods have been moved away.

December 3rd is like a life and death line for the 200 employees who are on the job and leaving their jobs at the department store.

Tianyi shop

Owed wages for two years.

On the day of December 3rd, dozens of wage salaried employees gathered in Meimei Cheng Department store. They just left.

After the renovation of Tianyi store, they did not even know where to go to recover their arrears of wages and performance bonuses.

Because it is possible that once the shop is reopened, the owner will no longer be Meimei Cheng and its boss Chen Long. If this is the case, Chen Long, the boss of Meimei Cheng, will return to zero in Chengdu, and the salary will not be mentioned.

Chen Long, founder of Meimei Cheng Department Store

In fact, from the beginning of 2015, the salary of Meimei Cheng began to tardy. The year-end bonus of that year was also stopped.

By 2016, employees' wages had been delayed for a long time. 19 months' provident fund was collected by the company, but not for employees.

In June 2017, the wages of many employees were also stopped.

The staff negotiated many times before they gradually came out.

But there are still a large number of wage arrears, up to 23 months, the total amount of millions.

The struggle seems meaningless at the moment, and employees do not know how to protect their rights legally.

Despair and helplessness permeated the crowd, and even the young mothers pushing the baby carriages.

In fact, Chen Long came to the company with his Bentley in the morning, but he drove another person.

On Chen Long's instagram, what they see is a leisurely, self satisfied, seemingly never paying employee's fashionable wage man. He is proud to display his luxury.

All this makes employees angry. They say that selling Bentley is enough to reissue employees' salaries. Some people have heard that Bentley has been mortgaged.

A lonely shop

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How much did it cost?

Although boss Chen Long still drives Bentley, he may be equally hopeless at the moment.

About 2 years ago, he was strangled by a shortage of funds, and his work, Meimei Cheng, has been accelerating since then.

In 2015, when the capital market was filled with exultation, hot money was thrown into one company after another.

Meimei Cheng landed on the new three boards.

It is believed that this is the peak time of Mei Li Cheng, but in fact, this may be the financing channel that Meimei Cheng has to choose because of its long-term inability to make ends meet.

Before listing, Meimei once issued shares to many management staff at a price of 8 yuan per share, selling 10 thousand shares, and directly hitting the private account of chairman Chen Long, promising to directly or indirectly hold shares of the company as soon as possible after listing.

A number of employees who have applied for refund after leaving their jobs are only being evasive again and again.

In April 2017, Li Shing department store suspended the stock market, and announced the termination of the new three board listing in July 11th.

In order to exchange funds for circulation, in addition to listing and financing, Chen Long also had many shares.

In March of this year, Chen Long would pledge 6 million 275 thousand shares of Li Cheng Department store and borrow 18 million 820 thousand yuan. In October of last year, Chen Long borrowed 100 million yuan from 18 million Pledged Shares, but with little effect.

In June 2017, because of the long-term loss of Meimei Cheng and the tight cash flow in the business and involving more lawsuits, the Bank of Chengdu Huaxing sub branch filed a lawsuit against the intermediate people's Court of Chengdu, Sichuan province. The court ordered the Licheng international trade Limited by Share Ltd to pay 297 million of the principal amount of the loan ahead of time and to suspend interest and penalty interest on the date of liquidation, and announced that the loan was due in advance, while requiring other defendants (such as Chen Long, etc.) to bear joint and several liability.

This is Chen Long's largest single debt publicly, and in addition, he also owed a lot of money for the construction, decoration and decoration companies in the field.

In an executive ruling issued in August this year, the people's Court of Jinjiang District reluctantly complained to the plaintiff of Shanghai Blue Top Decoration Engineering Co., Ltd., except for 37300 yuan of bank deposits, and no further identification of the company's other properties.

This is the end of the implementation.

In addition, the Chengdu State Administration of Taxation has issued a tax arrears notice. Up to April 30, 2017, Chengdu Meimei Cheng Department Store Limited had a value added tax of 2 million 790 thousand yuan, and Li Cheng international trade Limited by Share Ltd had a 20 million 560 thousand yuan value added tax.

In 2017, Li Cheng international trade Limited by Share Ltd was regarded as a dishonest person by the people's Court of Wuhou District, Chengdu. It was sentenced to 8 times by the courts as the executor.

Chengdu Meimei Cheng Department Store Co., Ltd. has been listed as a dishonest person by the Jinjiang District people's Court of Chengdu, and has been sentenced to 4 times by the courts as the executor.

Three years ago, the first store was empty.

The success story of Meimei Cheng also started with a pair of Ferragamo.

In 1999, Chen Long gained the first distribution power of Ferragamo with his extraordinary ability. Since then, Meimei Cheng and Chen Long have embarked on the peak of luxury business.

From this point of view, Chen Long has won over ten international brand dealership in succession.

Cartire and other brands entered Chengdu for the first time.

Chengdu also opened the fourth city of luxury goods.

Although in recent years, they have been attracted by the big names of the US and the United States, but Ferragamo has been working with them so far.

Chen Long is a very diligent person. Some employees think he has arrived at the level of workaholic. He usually arrives earlier than his employees, leaving behind his employees later.

As the top leader, his attention and familiarity with the stores are amazing. He knows all the music on the shop floor and the goods are placed uncorrectly. He will point out the adjustment immediately.

It can be said that he is a very sensitive and experienced person to Luxury Retailing.

According to the former staff of Meimei Cheng, Chen Long is very generous and sensitive to decoration, and sometimes it will not be long before he reloads it.

Chen Long has also been involved in many practical tasks, such as buying.

In addition to the final clapper, the details of the order report can even be concerned about the zipper location, collar type, trouser size and so on.

Objectively speaking, this is also understandable in the luxury industry, where products are paramount and details are the most important.

In addition to buying goods, Chen Long almost decided everything in the company.

From the direction of pformation to the annual discount, most of them are decided by Chen Long.

On the principle of ordering, Chen Long decided to reward the sales of unsalable goods, that is, if salesmen strongly recommend unsalable funds, from the final sales data, it is very likely that the best seller is actually unsalable.

In the long run, the inventory pressure of Meimei Cheng is small, but customer satisfaction is definitely declining. Sales people will not recommend products from customers' perspective. Obviously, customers will lose the trust of customers for a long time.

Meimei Cheng's management staff is relatively stable - many promoted from the grassroots level, and few from outside the introduction of talent.

When the market is stable, it is certainly good for the company, but luxury goods have undergone tremendous changes in China in recent years. Talent stability will make it difficult for the US and us to adapt to the changes outside.

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The change is too fast.

In 2011, after the implementation of the real name system, Mei Li Cheng was hit for the first time.

Meimei Cheng's membership card has been carrying out the charge card system. There are no limits on the ten thousand charges. There is a large number of customers who charge one hundred thousand at a time. At the peak time, they can get one hundred thousand cash in a day.

The difference in time between the two places created rich cash flow for Mei Li Cheng.

After shopping (prepaid) card real name system, the upper limit of the real name card is 5000 yuan, so there is a more obvious decline in the number of cards and consumers.

Since 2014, Meimei has been attacked by new shopping centers such as IFS, Taigi Li and so on.

In addition, of course, there are electricity providers, and the US and us APP did not come on shelves until 2016.

This year, Taobao double eleven sales have reached a new peak, and cross-border bonded electricity providers have also formed a more stable pattern.

From the first half of 2015 to the first half of 2016, Mei Li Cheng closed 42 stores one by one, approaching nearly half of the total number of stores.

According to the public annual report, the net profit of Licheng department store decreased from 65 million 490 thousand and 600 yuan in 2014 to 44 million 53 thousand and 300 yuan in 2015, and the gross profit margin also dropped from 34.38% in 2014 to 30.9% in 2015.

The first shop in the dark

Is the pformation successful?

In the case of internal and external troubles, Chen Long also carried out a series of changes.

For example, stationed in the online luxury sales platform Temple library, also built an electronic business team to try cross-border electric business, push the self brand multi brand store, and cooperate with Herme group to open the city of the city.

At the beginning of last year, Chen Long also tried to build himself into a network red man, hoping to drive the brand influence. He set up an account on INS, shared fashion clothes, and asked everyone in the company to be praised, not to mention deducting money.

The personal WeChat public number continues to update his fashion view.

But at least in marketing, Mr Chen seems to have failed to find the right direction. He has taken a winding road -- putting a lot of net red resources and choosing a more time-consuming and costly method.

The first shop outside the legislature

So, how can China's first luxury department store go down? Give us some time. Let's wait and see.

More interesting reports, please pay attention to the world clothing shoes and hats net.