Brand Promotion Is The Biggest Progress Of Dalian Apparel Industry In The Past Ten Years.

Dress is a kind of memory and a language. It records people's pursuit of beauty in the city.

Nowadays, walking in the busy streets, the handsome men are dressed in a variety of styles and personalities. The toddlers, white haired old men and costumes are all kinds of dazzling.

From 2002 to 2012, people's pursuit of clothing developed from the original cleanliness to the present personality fashion. In the short ten years, the change of clothing shows the different life styles of Dalian citizens in different periods, and the different understanding and pursuit of fashion. It has witnessed the continuous improvement of people's living standard.

Fashion symbols for foreign trade

Ten years ago, most of the clothing sold by the major shopping malls in our city came from some large garment manufacturers in China. Although the quality was guaranteed, there was not much breakthroughs in the styles.

Later, some of them began to appear.

Shop, they said, the clothing in the store is imported from the southern foreign trade processing enterprises.

The appearance of foreign trade clothing stores has brought a new trend to the clothing sales industry of our city, because these foreign trade garments are fashionable and bright, which largely satisfy the public's pursuit of fashion.

From ten years ago to now,

Everywhere in the streets, some foreign trade shops can be seen everywhere. Even on the Internet, foreign trade goods have become the most sought after goods.

Even in today's real luxury products, foreign trade clothing still occupies half of young people and white-collar workers.

So far, it can be said that many people still retain the clothes purchased when the foreign trade clothing is just rising, which will become a symbol of those years.

Jeans from fabric to brand

It is the favorite of many citizens. Its wearable and leisure characteristics have won a great market.

Over the past ten years, jeans have also undergone many changes. These changes are a microcosm of clothing development.

The owner of a denim shop told reporters that jeans actually had a long history in China, but the cowboy clothing store in Dalian ten years ago was not much. Because the boss began selling jeans in a few decades ago, he sold a lot of jeans.

As time goes on, many businesses in our city begin to enter the jeans market. They have opened various kinds of jeans stores or bulk up to buy cowboy clothes, so fierce competition has been launched among businesses.

Later, some foreign brand denim clothing also entered the Dalian market, so Cowboys brought sexy in popularity.

"At that time, Dalian people's awareness of cowboys is still limited to fabrics, and brand awareness has not yet formed. Unlike now, buying Cowboys also needs to talk about brands," the owner of a clothing store told reporters.

Today, the clothing market in our city is becoming more and more perfect. People choose clothing is no longer limited to jeans, and all kinds of materials with excellent material, different colors and unique shapes have begun to enter the life of the public.

But jeans are always one of the clothes that people love. Only when people buy jeans now, their demand for quality and brand is getting higher and higher.

Brand from sales to word-of-mouth

Now Dalian department stores, the biggest adjustment in the year, in addition to the shopping environment is the brand lineup, which has become the normal development of the department store industry.

The biggest improvement in Dalian's apparel industry in the past ten years is brand promotion.

From 2002 to 2006, apart from large shopping malls, there were few brand shops in the commercial street, which made the brand clothing a "caged thing" in the major shopping malls.

It is understood that, because the price of agent brand clothing was higher, and the brand of our city had not yet formed a climate, few people dared to boldly attempt it.

According to the leaders of the brand clothing stores in Dalian's major business circles and main roads, the clothing market in our city has shown a trend of diversification: one is unbranded clothing, which is difficult to guarantee in quality, but because the design is particularly creative, it is loved by some fashionable young people.

The other is the middle and low end clothing, consumers in a short span of a few years has formed a very strong brand awareness, believe that the strength of the brand, but because of economic strength constraints, can only buy low-end clothing; and now the most potential is our city's high-end brand clothing consumer market.

According to the introduction, from 2010 to 2012, a large number of high-end brand clothing and luxury brand services began to enter Dalian in large numbers, which changed the consumption concept of the public. Many low-end clothing was gradually disappearing, and the high-end brand clothing was booming.

In the past ten years, Dalian's clothing industry and people's consumption concept have undergone tremendous changes, and this change is closely related to people's rising living standards.

In the next ten years, Dalian's clothing will reach another level.