Enterprises Should Cultivate Private Brand Exports And Implement Export Brand Strategy.

Hubei Jing Tian cotton industry group is a group enterprise that takes spinning as the core and integrates cotton acquisition, processing, spinning, weaving, import and export trade into one cotton industrialization. It has 8 entities, including Jing Tian textile, Jing Tian cotton industry, Jing Tian special yarn and Jing Tian trade. It is a key large industrial enterprise in Tianmen.

We should focus on the leading industry of agricultural industrialization.

Jingtian cotton industry group started the construction of cotton direct production base in 2011. Through the mode of "base + farmer", 10 cotton professional cooperatives were established in 7 cotton producing areas, including Yue Kou, Wang Chang, Chiang Chang and Huang Tan, to develop "order production" and directly purchase and sell lint to farmers, so as to ensure stable supply of raw materials.

Recently,

Daphne international and Millennium released the three quarter operating data.

The bulletin shows that sales growth in the same store has declined to varying degrees. Among them, Daphne international has seen the largest decline, from 23% in the same period last year to 5%, and 100% from 15.8% in the same period last year to 6.3%. BELLE's international footwear business also slowed sharply from 2.8% in the previous quarter to 2.8%.

Slow growth in the same store is not just a few.

Faced with the current situation, China Merchants Securities to the first half of the listing of AOKANG international risk warning is also the same store growth will further slow down.

Why did the growth of the listed footwear enterprises grow sharply? Tao Wensheng, a vertical partner of Peking University, said that the purchase rate of consumers declined due to the macroeconomic environment, so the growth of same store sales slowed down and had no bearing on the environment of consumption.

Yu Yihua, an enterprise operator of shoes and clothing business, believes that there are factors that influence e-commerce and the impact of new brands. Some women also pay more attention to the factors of style and color when they buy shoes.

On the one hand, it is due to a higher base in Hongkong, but on the other hand, the average selling price of products has dropped due to the clear inventory promotion activities.

French clothing brands occupy a corner shop in the first floor of Harbour City. The pparent glass with corner has become a good place for designers to display their thoughts.

At present, the theme of this clothing brand's window display is clear - coat hanger.

They will deal with their own affairs.

But if so, the problem will be even more serious.

Because once the protagonists in these cases are the marketing elite of their own enterprises, the loss is not only for them, but also for the enterprises.

A large area of window display is filled with all kinds of clothes hanged with fluorescent coloured lights. The model accounts for only a small part. The small items closely related to clothing are highly activated and become the shining props of decorative window displays, attracting the past pedestrians.

At present, Dezhou, Shandong province has an average rate of over 98%, picking rate of more than 93%, cotton acquisition progress of about 20%, and cotton harvest close to the end.

In the past week, the price of cottonseed has changed little, about 1.09 yuan / Jin.

In recent years, the purchase volume of Dezhou has increased, and it acquired 3-6 Jin Jin a day, mainly four grade cotton.

The purchase price of grade four seed cotton is about 4.10 yuan / kg, the lint percentage is 36-37%, and the moisture regain is about 12%.

Cotton enterprises feel that the cost of acquisition is too high, and they can not earn profits without paying interest.

Cotton enterprises generally reflect that cotton is not easy to be collected this year.

Cotton yarn prices are relatively stable in recent years, and sales are not fast enough.

At present, the mainstream price of C32S cotton yarn is about 25500 yuan per ton.

The window display of leisure clothing brand has been highly consistent with the style of the clothing brand, but there is no lack of refinement. Designers use large windows to express a discount information, how to deal with the relationship between themselves and their families effectively, pay attention to the high-voltage line when dealing with distributors, and what is training and guidance on how to overcome and treat mental illness.

Of course, some enterprises will say that the marketing personnel of the enterprises are already adults. The light source, sand and wooden raw material props of the industrialization are in sharp contrast with the display of other bright brands of clothing in the shopping mall. Therefore, they can quickly attract attention in the business field.

Cultivating private brand exports and implementing the strategy of exporting famous brands is an inevitable requirement for the implementation of Scientific Outlook on Development. It is also a major move to pform the mode of foreign trade development and improve the quality of foreign trade growth.

Relevant departments vigorously promote the export of private brand products.

The Ministry of Commerce and the Ministry of science and technology, Ministry of industry and information technology, the State Development and Reform Commission and other ministries and committees work together to identify various demonstration bases.

At present, we have identified 4 batches of 88 innovative bases for technological innovation, 12 export bases for automobiles and spare parts, 12 export bases for ships and 59 demonstration bases for foreign trade pformation and upgrading. Through policy guidance and linkage, the industry's independent innovation ability and international competitiveness have been enhanced, and the development of its own brands has been accelerated.

According to statistics from the Ministry of Commerce, in 2011, the export of private brand of the demonstration base of foreign trade pformation and upgrading reached US $17 billion 700 million, accounting for 42% of the total export volume of the demonstration base of foreign trade pformation and upgrading.

Extend the industrial chain and increase the added value of enterprises.

From the acquisition, processing, textile, gauze and direct export of cotton, the Jing Tian cotton industry group has established a perfect industrial chain structure.

The extended industrial chain has increased the value-added of the enterprise, and feedback the information of the cotton rising and falling to the inside of the enterprise for the first time, so that the enterprise always maintains a keen market judgment.

Establish supply relationship with well-known enterprises in the country.

In recent years, the Sedum cotton industry group has become a supplier of famous brand clothing enterprises such as Busen and Shanshan, and its orders have increased year by year. At present, the stable supply of enterprises accounts for 30% of the total sales volume of the group.

In Hongkong, the street shops, there are several large and small IT clothing stores in a shopping mall, and the clothing brands in the shops are not exactly the same. This also reflects the gratifying state of the flourishing development of the designer clothing brand in Hongkong.

Designer clothing brand integration shop, of course, must have a little unique flavor, one of them used a group of dress up, the model of today's fan as a display of window display, no other decoration, but these dolls dress series and bright colors can immediately cause a note.

Of course, bionics is also an eternal theme. Can white ostrich? Pay attention to this group of window display lighting applications, in the bright shop with spotlights, the effect is really not ordinary.

In addition, strengthening the distribution channel construction is also considered to be a good medicine for inventory.

Daphne International China Daily reported that it is necessary to strengthen distribution channels such as e-commerce and special stores, thereby improving the high inventory level.

Yu Xiongping, Secretary of AOKANG international board, said that besides the AOKANG mall, which is mainly focused on displaying its brand image, AOKANG also has third party network platforms, such as Tmall and Jingdong mall, which have a certain contribution to the growth of the company's business.

BELLE, the leader of the industry, launched its online shopping website on the website last year.

Shopping is a business card in Hongkong, but in the eyes of fashion designers, it is also a "paradise for display design".

As one of the world trade centers, Hongkong has almost all the top clothing brands in the world. The famous brands all over the world regard Hongkong as an important market. The latest products are pported to various stores and flagship stores.

Not only that, many international clothing and household clothing brands also have their own place in this "paradise".

All kinds of clothing stores and window displays undoubtedly left us a beautiful "visual display landscape".

In Hongkong, we can see not only the global unity of the super clothing brand, but also the characteristics of more independent stores. Not only can we see the guidelines for the standardization of the system, but we can also get to know all kinds of latest design concepts and methods, and completely immerse ourselves in a sea of display design.

In Hongkong, from household products to clothing and clothing brands, from individual shops to the first flagship store, from daily department stores to luxury goods......

Display has become the inertia of Hongkong's commercial links, natural and exquisite.

According to the Ministry of Commerce, at present, China's own brand foreign trade enterprises account for 20% of the total number of foreign trade enterprises, and the export volume of private brand products accounts for about 11% of the total export volume.

In October of this year, thousands of leather products made by the famous European leather giant Italy and Turkey famous enterprises, and the "Kaiyang" brand made in China were pasted in Zhejiang, and sold in Haining leather city.

Since then, Haining Kaiyang clothing company has become the first Zhejiang private enterprise in the leather industry to let European enterprises go on the job.

Behind the rapid development of private brand exports, China's foreign trade pformation and upgrading has made positive progress in the wholesale production of cultural shirts.

In recent years, the round neck T-shirts have been built along with the continuous increase of China's foreign trade and import and export. The pace of foreign trade pformation and upgrading is also accelerating Hua Tianyu's clothing.