Sijiqing Brand "Touches The Net"

Like to visit "Xiao Si" ( Sijiqing People who know the nickname of the clothing market know that they need good physical strength to go shopping there. Sometimes they go to the market early in the morning and sometimes they buy clothes to bargain.

But nowadays, many people find that buying "Xiao Si" clothes can also surf the Internet, because many businessmen in Sijiqing clothing market have started their own wholesale and retail websites or online stores.

Sijiqing based on wholesale stores clothing Market group is trying to change "electric shock" collectively. Many operators are doing business online and offline simultaneously. A few days ago, the Morning Post reporter walked into Sijiqing and interviewed several businesses that had succeeded in "electric shock" and were trying to "shock".

The boss of Zhongxing dress city specializes in women's clothing in autumn and winter, mainly in sweaters. Now it's cold in November. It's also the best time for Wang boss's business.

Wang boss told reporters that he used to receive some scattered customers in the market. He started to connect the store with the Taobao seller on the Internet from 2007 and 2008. He also started online business, and now he has 70% of the business on the Internet. Compared with the previous entity store business, Wang boss obviously felt the efficiency and convenience brought by e-commerce.

"The entity store is very tedious, pick, watch, step by step is very old-fashioned. When the guests arrive at the store, they usually take three pieces or five pieces, ten customers a day, and three hundred or four hundred pieces, but it takes a long time to deal with them." The boss said, "the Internet is linked by QQ. If you send a picture directly, do you have this color, if you have some, make it well, then he will send someone to come and take it away." A single business can be done at most 35 minutes, and the efficiency is greatly improved. "

Wang's shop is small, about six or seven square meters, which is almost the same as many shops in the market. There are all kinds of new sweaters on the walls. There are lots of stock in the middle of the shop. The two girls are waiting to greet the guests, and the most eye-catching is the LCD computer in the corner. "All the salesmen in the shop can help me to watch the computer." The boss said.

Reporters just stood in the shop for a few minutes, the QQ dialog box on the computer to play a message, "boss, 0898 rose red, plus 100 pieces." Mr. Wang hurried to the front of the computer and looked at the screenshots. Then he picked up the phone and sent it to the manufacturer. "0898 red roses, add 100 more, and it won't be enough today." after receiving the positive reply from the other party, Wang gave a reply to QQ on the other side. In less than 3 minutes, a new business has been completed.

"In the past, when I was outside, I had a car every day, and there was also a day for eating eggs." The boss said.

Because of the contact with e-commerce, Wang boss's busy time has also changed.

"When doing a physical store, the busiest time in the morning is from 6 to 8, because you have to take the goods to sell, and you don't have to eat until lunch. The busiest time is from 9 in the morning to 10:30 in the morning, and 1:30 in the afternoon. Because they will see the click rate early in the morning. If they need to, they will make reservations. They will finish it in the morning and predict it again in the afternoon. Then people will come to pick up the goods and sometimes come twice a day.

In order to adapt Electronic Commerce Wang's boss is also making some subtle adjustments. For example, the design requirements of the network operators will also provide some reference when designing clothes. "I feel that it is a little bit more direct to do the physical store effect, but the online shop is a little bit virtual, but now the young and young people are shopping online for OK, which is an inevitable trend." It is precisely because of this understanding that Wang boss walked on the road of "electric shock" with great confidence.

Amin, born in 1988, was very handsome and handsome. His shop is on the first floor of the nine day international clothing city, mainly in men's sweater and T-shirt. Besides being in charge of him in the shop, there is another shop assistant, born in 1992. Amin's store also has a big boss behind the scenes. Because of its strength, there is a special website on the Internet, which is also the few merchants in the market who own websites.

Compared with other shops, Amin's shop is quite spacious, and the space of sixty or seventy square meters is arranged cleanly and neatly. Though it is full of clothes, it does not seem crowded.

"Do you usually have good business in the store?" the reporter talked with the clerk. "Okay, there's not a lot of people here, because the main reception is some individual customers, and the main wholesale business is still online." When the clerk chatted with reporters and stared at the computer, his eyes never left the shop interface. He was busy sorting out his membership data. "We should regularly remove some members who have not had a list for a long time, and good members will stay and sort out them."

Amin and the clerk's working condition made the reporter a little surprised. In the press's impression, the traditional market operators are carrying out the goods every morning and evening. They usually carry the goods in large packages. They usually open at four or five a.m., and are busy dealing with all kinds of businesses all morning. And Amin's state can be described as "leisurely". If you forget his surroundings, you can't even feel that he is a clothing store in the market, just like a small white-collar worker in an ordinary company.

"Our work is like the market. The market opens at 7 a.m. and leaves at 5 p.m. If you have a guest, you can say hello. When you have no guests, you can process orders, arrange data, or send posts to the forum to find new distributors. Amin said that their busiest time is before 4 p.m. every day, because there will be a batch of orders to be processed and ready for delivery at this time.

During the reporter's interview, some guests came to the shop. They were young men. They picked the right ones and looked like they were buying clothes for themselves. When seeing a visitor entering the store, Amin would take the initiative to greet the guests. "Boss, is this blue trumpet?" "boss, I'll try this black one." Amin dealt with them one by one.

In the end, the business was not done, but they had spent a lot of energy on them. They took clothes, collate products, pick up songs and so on. But in Amin and the clerk's face, there was no frustration at all. Obviously, their main business was not individual customers.

"This is the list online today." The clerk quietly gave reporters a look at the volume of transactions on the Internet. There were about 12 businesses. One of the big customers was an order of more than ten thousand yuan. Other orders were different in size, some were 1000 yuan, and some were 9000 yuan. "On average, there are more than ten lists per day." The stable business on the line gave Amin and the clerk a calm look.