How To Calculate The Cost Of Underwear Franchise Stores

　　 Underwear The operating costs of franchise stores mainly include the average annual store rent, decoration, staff salaries, utilities, taxes, decoration, transportation, interest and others. Is the higher the rent, the greater the risk of store operation? The following is a case study of successful underwear franchise stores in two counties of a province in the mainland:

Case 1: From the perspective of the operation of double bay and single bay stores, some of the costs are fixed and some are variable, and the store props such as containers are provided by the brand free of charge. If the cost of underwear store A is more than 1000 yuan per day, the gross profit margin of the store is about 35%, and the daily breakeven turnover of the store is about 2900 yuan, assuming that the average unit price of goods is 220 yuan, the daily breakeven sales are about 13 pieces, underwear store B can also calculate the breakeven sales and breakeven point sales. These two underwear franchise stores are respectively the most prosperous business district in the county, and belong to standard stores. They are operated by dealers. Through the efforts of dealers, the transaction rate of the above two stores has been successful, the stores are also making profits, and are moving towards a healthy development direction.

From the two underwear stores in Case A, we can consider continuing to open branches in the county where they are located to move forward to a higher level of competition in order to seize the market position. The first store makes money, and opening a branch becomes a decisive decision terminal The battle of status. Therefore, the successful planning of terminal status: terminal wins, and status is king. Everyone wants to open a store. In addition to the subtle differences of products, competitors consider the business district (popularity index), we should consider the location (passenger flow), competitors consider the location, we should consider the profitability of the store (more sales than competitors), and take the lead to consider the position of opening a branch to build a store (brand effect), and use this progressive competition to change the subtle division of products, Form the character of brand advantage.

Case 2: This is the operation of an underwear franchise store in a coastal county of Zhejiang Province. Underwear store C is relatively risky and can only be used for advertising. If it is not a strategic image store, it is recommended to open it prudently. In reality, the rent of strategic prefecture level city business districts as the core market is relatively high. Many powerful underwear brands have developed from single stores to multiple stores. When the latecomers entered the prefecture level market, they often entered more than one store in order to penetrate and upgrade their image. At this time, they invested more money. At this time, they can only lead the surrounding area from one point to another and cultivate the market, Accumulate customer resources, strengthen management and service to improve transaction rate and return rate, and complete the transformation from single image to Comprehensive competitive power The metamorphosis of.