Textile Industry: Wuhan Textile Industry Changes Its Thinking, Upgrades And Develops

Since this year, domestic and international economic development has slowed down, spin The industry has encountered unprecedented difficulties. The low demand of the international market and the high cost of production factors have made textile entrepreneurs headache. Under this situation, the economic benefits of Wuhan textile enterprises generally declined, and some microenterprises clothing Enterprises even closed down. Difficulties test Wuhan textile workers and force them to find their own way of development. What do you think of the current situation? What about future development? The answer of textile and clothing enterprises is to enhance confidence, reverse thinking and show unique skills.

　 Strong confidence Difficulties are not terrible

The textile and clothing industry is responsible for meeting people's basic living needs. It can be said that there will always be a market. Wan Yushun, general manager of Wuhan Yudahua Company, believes that confidence is the main problem facing the textile industry at present. If you have enough confidence in the industry, you will dare to invest, the government support will be strong, and the attraction to employees will be strong, so that the enterprise can smoothly tide over the difficulties. Wuhan Yudahua Company, Boqi Automobile Decorative Cloth Co., Ltd. and other enterprises seized the opportunity of the rapid development of Dongfeng Automobile Company to produce automobile decorative cloth, and the supply of products exceeded the demand. Wan Yushun believes that we should not only have confidence in the development of our own enterprises, but more importantly, all parties in the society should also have confidence in the textile and clothing industry. This confidence can bring a relaxed development environment for the textile and clothing industry. Of course, confidence in the industry does not come out of thin air. It comes from the support of the government and society, the development foundation of the enterprise, and the support of employees. With these, no difficulty can defeat the enterprise.

　　 Change ideas and innovate business model

There are more than 1600 garment enterprises in Wuhan, but few have their own brands. Some people in charge of clothing enterprises lament that business is not bad now, but brand, direction and popularity are bad. In the first two years, many textile companies grew at a rate of 30% or 40%, but it would be good to keep the same this year. In particular, some garment manufacturers mainly engaged in processing feel great pressure this year.

Is the winter of textile and clothing industry coming again? An industry insider told the reporter that Brand clothing There is a clear distinction between strength and weakness. A dozen or so old brands that occupied the mainstream counter five years ago are now gradually moving backward. It is not easy for a single brand counter to sell 35 million yuan a year. Most of these brands are old enterprises with designs and factories. However, the ten or so emerging brands that now occupy the mainstream counter, most of them have no factories, only design, but their annual sales are around 10 million yuan. The person said regretfully that there was no Han style clothing in it. In his opinion, if textile and clothing enterprises want to overcome difficulties, they must change their thinking, work hard on creating brands and new business models.

　 Brilliant Unique Skills to Avoid Homogeneous Competition

A general manager of a textile enterprise said: "On the one hand, external pressure will accelerate the reshuffle of the industry, on the other hand, it will force enterprises to look for the direction of rebirth. The most difficult time for enterprises is also the best time for enterprises to transform and upgrade. Every time an enterprise crosses a threshold, it will be stronger. To survive and develop in the fierce market competition, enterprises must show their unique skills and avoid homogeneous competition."

Many textile enterprises in Wuhan have their own unique skills. For example, the industrial cloth and leather base cloth of Wuhan Jiangnan Group enjoy a high reputation in the domestic textile market; Wuhan Glacier Group has adopted its own invention patent in the production of down jacket; The bamboo fiber series products of Jihua 3509 Company are popular in the market. At the same time, they are developing their own textile robots when it is difficult for textile enterprises to recruit workers.

In operation, many enterprises also have their own unique skills. For example, Wuhan Yimian Group wholly acquired Wuhan Yinxiang Cotton Co., Ltd. under the condition of unstable cotton prices. This acquisition makes Wuhan Yimian Cotton textile industry On the basis of that, it has increased the cotton purchase and processing business, extended the industrial chain, and improved the competitiveness and viability of enterprises. Wuhan Jiangnan Group cooperates with professional energy-saving service companies to carry out energy-saving transformation by investing capital and equipment by energy-saving companies and sharing energy-saving benefits. This method not only reduces the emissions of enterprises and saves a lot of energy, but also the factory does not need a penny of investment and can benefit 6 million yuan every year. While developing the textile and clothing industry, some enterprises also carry out diversified operations, which can effectively resist risks while improving enterprise benefits.

With its own unique skills, enterprises can catch and grasp opportunities in adversity, find favorable factors, overcome immediate difficulties, and create new prospects for development.