To Cope With Consumer Weakness And Product Inventory Problems, Fast Fashion Giants Are Actively Lowering Prices.

Recently, news has been circulating.

The brand is taking the initiative to reduce prices in response to the weakness of consumption and product inventory. However, it has been confirmed that H&M and UNIQLO deny the price reduction, while ZARA responds sharply to the fact that "every season's new products include brand new series and goods, and it is hard to have a direct price comparison", only to admit that the price of its product line tends to be stable.

So, where is the price reduction space for fashion? The industry pointed out that in order to maintain the overall price level and brand positioning, the brand will not change much at the initial price, instead, it will organize frequent promotional activities to stimulate sales and consumers will benefit from it.

Reporters have learned that ZARA, which has been emphasizing price stability, has just opened its online sales service, and customers can enjoy convenient online shopping services online.

The choice level is more abundant than in previous years. For example, the sweater coats sold at the price of 500 yuan in the past year, this year's similar section only needs 399 yuan, the price stratification of the coat is more refined, and there are pactions from 299 yuan. They think this should be related to the brand strengthening network sales. After all, the consumers have more choices on the online shopping platform, and the brand should retain more guests.

On the premise of price integration online and offline, it is reflected in the price of the counters. Because of the richer choice of layering, consumers feel that it seems to be cheaper than before.

In addition, there are also some local fast fashion brands that have entered the competition, so that the fast fashion tycoons of the outside world have to take the means of promotion, and the beneficiaries are also the vast numbers of consumers.

It is understood that in October 28th, Fan Cheng pin announced that the price of ultra-thin down clothing would be reduced from 299 yuan to 199 yuan. Because its feather down supplier and UNIQLO came from the same house, it was also interpreted as another round of price cuts that would directly lift the other party.

You know, before the national day, two brands about the price of a shirt, also made a lot of consumers relish.

The temperature in Guangzhou is dropping early.

The demand is beginning to awaken, and the relevant brands will find the starting point of promotion.