Everyone Calls The UNIQLO Listed Rumors No Response

Recently, reporters learned that

The ultra-thin down garment with a price of 299 yuan is reduced to 199 yuan, so as to seize the down market of this winter.

In this regard, the industry evaluation said that all customers this trend fierce, with the low price advantage of Internet channels, directed at UNIQLO.

Everyone calls the board.

While expanding the share of the market, the market also came to the news that it was ready to go to the United States again, but no response was made to the matter.

The industry believes that because the overall stock market downturn and the lack of funds for all customers, whether customers can successfully listed still doubts.

Call the UNIQLO again.

In October 28th, fan Kai pin released a strong sales promotion message, which would be super lightweight.

From the original price of 299 yuan to 199 yuan, positive confrontation against the previous price down from 499 yuan to 399 yuan UNIQLO light weight down jacket.

In September, the 68 yuan Flannel Plaid shirt, which was launched by Van kind, forced UNIQLO to follow suit.

Yesterday, after opening the sales promotion of the above type down jacket, the product was easily broken through 17 thousand pieces, and the daily orders exceeded 3 million yuan, an increase of 46% over the same period last year.

Fan Ke Cheng responded to reporters that the event was followed by the French flannel, another challenge to UNIQLO.

Low price promotion has greatly reduced the profit margins, but at the same time, it has also expanded consumer groups and improved sales volume of all customers.

The large price reduction of van Ke's products did not lead to the "follow up" of the UNIQLO.

Regarding this, the reporter contacted the public relations personage of UNIQLO yesterday, but did not contact as before press release.

It is reported that as early as September, UNIQLO began to preheat its lightweight feather clothing products, and recently it was selling at a hot selling stage.

This is interpreted by the industry as the pressure from the retail brand of the Internet. Many brands have always been taking advantage of the new price increase, and a similar initiative to cut prices is the first time.

For this fan's behavior, Ye Qizheng, editor in chief of the tide net, said: "the online channel of every guest is to reduce the cost of the storefront, but if you want to get the consumer's approval, the price is a direct way of advertising."

He pointed out that everyone on the pure line has done well, and its biggest competitors are those brands that run online and operate simultaneously.

But Xiong Xiaokun, a researcher at CIC's light industry, said that there is also a hidden danger to all customers. A sharp reduction in sales price will greatly damage the brand image, or will lead to the "provocation" of many opponents in the industry.

No response to listings

In addition to price cuts and aggressive response to competitors, there has been news of the sale of the company.

Gan Jianping, a partner in Qiming venture capital, said that the investment business company, Vic, has already made preparations for the US listing, and is now choosing the right time to submit the prospectus.

The reporter called everyone in the matter, but the answer from the other side is that it is not good enough to give any response to the outside world.

CEO was not prepared to submit a prospectus when he was interviewed in the media.

"Customers have been through the six round of financing, it has been difficult to make profits. In order to attack IPO, customers have held numerous promotions, expanding their scale and increasing sales through the way of reducing prices and sending coupons, but they still can not change their losses."

Li Hongxian, an analyst at Shang Pu consulting, believes that at present, customers are extremely short of funds, and they do not have the ability of self hematopoiesis.

"Everyone before the development is too fast."

For many people, this is the biggest problem ever.

Xiong Xiaokun finally pointed out that all customers are still in the stage of expansion, and multiple problems need to be solved.

"The profitability of single products needs to be improved, the after-sales service needs to be improved, and the industrial chain needs to strengthen its control capability."

However, he also said that at present, customers are actively making adjustments.