The Present Situation Of Customized Garments In China'S Clothing Market

Customization is a hot topic nowadays, and consumers love it more, because customization is regarded as a symbol of identity, unique personality and personal needs.

 

Custom fashions are extremely elaborate. clothing Knowledge requires a sense of design and takes a certain amount of time. But the meaning of custom fashion is far more than that. In this fine knowledge, it gradually forms a kind of perfect and beautiful custom philosophy.

Looking back on history, you will find that the needle and thread are made for customers. Custom made garments They all started by sewing shops, but the different historical development resulted in different forms of modern Chinese and Western custom-made fields. Now, how do consumers view custom-made clothing? For what reason do they choose Custom clothes? And what kind of state do custom garments present in China?

About 50% of consumers are willing to accept customized clothing of 2000 yuan ~3000 yuan.

 

More than 60% consumers want to Designer Discuss custom-made clothing styles

More than 60% consumers believe that customized garments are becoming more and more popular.

Now with every season Latest fashion More and more rapidly changing, more and more clothing to choose from, but the surrounding people seem to be more and more like, less a specific style of their own. Some people have realized this. Some people hope that they will no longer blindly run after the fashion. Some people want to show their temperament through clothing on a special occasion. As a result, custom-made clothing has become the way out for many people to choose clothes. It is swept by the fashion of a good tradition but never satisfied with it. It has gained the favor of consumers.

　　 Custom-made clothing customers tend to be younger.

Custom fashions can be said to be passed down from the folk, especially Man's suit 。 Of the 30009 consumers surveyed, 56.79% of them were men, and men had a deep-rooted complex for custom-made clothing. Tianjin jengxin dress is a custom-made clothing brand. It has a history of more than 20 years. At the beginning of its creation, it was positioned in the tailor of senior men's wear. After years of development, it has become a very mature customized clothing store. It is very professional not only in men's wear and customization, but also in the customization of women's clothing style and dress.

Liu Jiangyuan, designer and boss of Ren Xin dress, told reporters: "our customers are positioned at 25 years of age, ~45 years of working women, of whom 30 years old ~35 years old customer group is the backbone of the store." Survey data also show that 40.96% of consumers are over 40 years old, and 29% of consumers are between 30 and ~35 years old. Liu Jiangyuan found that in recent years, the age of customized customers is decreasing. Many young people who have just entered the workplace at the age of more than 20 have begun to have the concept of customized clothing rather than wait until they have financial power before they begin to consume custom-made clothing.

Customers who have come to the "Ren Xin" suit have their academic qualifications at least above undergraduate level. Many of them are masters, doctorate and returned overseas Chinese. Most of them are white-collar and senior executives. Among them, there are quite a few people in the middle and upper levels, especially those working in administrative institutions. Among them, 15.60% of the respondents were executives, 50.12% of them were ordinary white-collar workers, and 9.46% of them were civil servants.

Liu Jiangyuan introduced that custom-made clothing covers daily clothing, suits, suits and business gowns, including clothing for annual meetings, business meetings and events. With the change of people's concept, the customers of custom business gowns are increasing. The survey data show that 48.76% of consumers choose Custom clothes because they do not like the clothing design in the shopping mall, and 26.19% of consumers are based on activity needs. In addition, 43.94% of consumers are willing to customize everyday clothes, and 25.38% of consumers are willing to customize their dresses. 48.76% of consumers are willing to accept customized clothing of 2000 yuan ~3000 yuan, and 67.31% of consumers are willing to spend 15 days ~30 days waiting for a customized garment. Liu Jiangyuan said that the cycle of customizing a garment depends on how much manual content it is, if one. clothes It takes 3 weeks for ~4 weeks to produce 50% of the hand-made products. It takes 2 weeks to 3 weeks without too many handmade clothes, and complex evening wear needs to be made 2 months in advance for ~3 months.

　 Membership becomes the future direction of development

Liu Jiangyuan explained: "I will design according to the customer files, and on the basis of grasping the overall style, I will join the classic, handsome, idyllic and college elements along with the popularity of every season. Insisting on stereoscopic cutting all the year round, every customer has his own cardboard, which is completely in accordance with the individual's three sides. Especially when the business dress and suit are put on the body, the effect is more prominent, which is also the feedback from customers. Before designing and customizing, Liu Jiangyuan strictly followed the procedures. Before giving customers design styles and fabrics, she had to analyze her age, career background, temperament, skin, body shape and the occasion needed to customize the dress. At the same time, he also carried on color analysis and temperament analysis to customers, and divided the customers into 8 temperament types to make their overall style more precise. Therefore, creativity and technology, service attitude and fabric have become the factors that consumers first consider when choosing customized garments, of which fabric accounts for 32.89% of the three.

Liu Jiangyuan also believes that no matter what style and style of fashion, fabrics play a vital role. When customizing clothing, we must first listen to the needs of customers, but after all, customers do not know much about the profession, so we need to make the necessary guidance while listening to the needs of customers. In the long run, this guidance should play a decisive role. 63.61% of consumers believe that in the process of customizing clothing, the designer's concept and his will combine to play the final decisive role. Liu Jiangyuan added: "old customers will be more willing to listen to our opinions. We are not fashion followers, but fashion leaders."

The so-called real customization is that you will never see most styles of clothing on the market. For customers, these costumes are unique. 53.18% of consumers said that the attitude towards custom-made clothing is the pursuit of style and taste, which requires customized clothing while persisting in quality, but also has a unique design. For the future development of customized clothing, 64.82% of consumers think it will be more and more popular.

There are many layers of customized garments, ranging from low-end to high-end. The small tailor shops in the community are becoming more and more popular. The future development of customized clothes should be very optimistic. Liu Jiangyuan thinks that the advanced customization in foreign countries emphasizes the lock up of the group. Membership is one of the developing directions in the future. The membership system aims at selecting and designing professional fabrics for members with limited quota, and concentrating their energy and mind on limited groups. The professional services of customers will be more rigorous, and the location of shops will be more unique and professional.