The Prosperity Of China'S Garment Market Is Inseparable From The Rise Of China'S Local Brands.

A new era illustrates a great strategy; a new direction represents a great idea.

There is a concept that is always remembered in many people's mind, that is, for China.

We are striving for prosperity and development.

Looking back on the 10 years since the sixteen and Seventeenth National Congress of the Communist Party of China, under the guidance of Scientific Outlook on Development, China's clothing industry has made great progress.

10 years of magnificent development, let the world see the rise of China's clothing industry, the strong Chinese clothing brand, the innovation of Chinese clothing enterprises, and the unbending of Chinese clothing people.

Huge breakthroughs in exports

Over the past 10 years, for many Chinese clothing people who have experienced ups and downs, they are both happy and sad. In the past 10 years, many developed countries' trade barriers to China's textile and clothing export have been remembered by many people.

"China has just joined the WTO in 2001.

China's textile and clothing entry began to be restricted; the first phase of the first phase of the textile and apparel industry in 2003 was launched against the 242 stage textile products; after the total quota was abolished in 2005, the European and American countries signed the central European and Sino American memorandum to extend the time limit for the textile quantity; after 2007, China entered the stage of free trade, and the trade frictions became normal.

The textile industry has been in a difficult situation, and in 2011 ~2012 faced with the European economic downturn triggered by the European debt crisis and the stagnation of the US economy. Exports are still a cold winter.

Gao Yong, vice president of China Textile Industry Federation, recalls the development of China's accession to the WTO.

At the initial stage of the past 10 years, the trade structure of China's clothing export was once questioned.

Most of those export enterprises were mainly OEM, with low added value and at the bottom of the "smile curve" in international trade.

Small scale and relatively dispersed export are common problems of these enterprises.

But what surprises us is that in the past 10 years, China's garment export has been changing its mode and striving for improvement.

Many people once said that the export products should be improved, and they could not walk the world at low cost.

In the past 10 years, China's garment export enterprises have been improving in many ways. 10 years later, China's clothing export has begun a spectacular show of "audience rating". According to customs statistics, in 2003, China exported 52 billion 66 million garments and accessories, and exported 17 billion 744 million pieces.

In 2011, the total export volume of clothing and accessories in China amounted to US $153 billion 220 million, and the number of garments exported was 29 billion 223 million.

In 2011, the amount of clothing exports was 2.9 times that of 2003, and the number of exports was 1.6 times that of 2003.

In the month of January 2012 ~6, China exported $67 billion 513 million of garments and accessories and exported 13 billion 336 million.

Over the past 10 years, the trade surplus of textiles and clothing increased from 39 billion 153 million US dollars to 191 billion 681 million US dollars, an increase of 389.57%; the cumulative trade surplus of 10 years was 1 trillion and 138 billion 142 million US dollars, accounting for 85.8% of the total trade surplus in the same period of the same period of the whole country. From the perspective of trade, the proportion of general trade increased from 55.7% in 2000 to 74.4% in 2010, of which the general trade ratio of textiles was up to 77%, and the general trade of clothing reached 77%.

In 2010, China's textile and clothing exports reached 212 billion US dollars, an increase of 3 times compared with 2000, an annual increase of 14.86%, accounting for 15% of the total global textile and clothing trade from 15% in 2000 to over 1/3.

From the perspective of trade, the proportion of general trade increased from 55.7% in 2000 to 74.4% in 2010, of which the general trade ratio of textiles reached 77% and the general trade of clothing reached 78.3%.

Among them, enterprise investment, independent brand going out and pnational allocation of resources have made significant breakthroughs.

With the appreciation of RMB, the price of raw materials and the rising cost of labor, the unit price of clothing exports has been rising. The promotion of clothing unit price has become the main driving force to promote the overall export volume of clothing. China's clothing export is changing from quantity driven to price driven.

As Sun Huaibin, deputy director general of the China Textile Industry Federation and director of the information center, said, "in the past 10 years, the international competitiveness of China's textile and garment exports has greatly improved, and has made outstanding contributions to China's foreign exchange earning and import capabilities."

Rising prosperity of domestic sales

If in the past 10 years, the stability of exports has made China see the beauty of the international market, then the domestic market leap has brought the world to the prosperity of the Chinese market.

According to the statistics of the National Bureau of statistics, in 2003, the sales volume of textile and clothing products in the wholesale and retail trade above Designated Size reached 362 billion 730 million yuan. In 2006, the wholesale and retail sales of clothing shoes and hats and textiles reached 645 billion 900 million yuan above the national limit.

In 2006, the per capita clothing expenditure of urban and rural residents in China reached 902 yuan and 168 yuan respectively, an increase of 12.56% and 13.08% compared with the same period last year, especially for rural residents. The growth of clothing expenditure for the first time exceeded the GDP growth rate since 2005. In 2011, the per capita clothing expenditure of urban residents in China has reached 1674.7 yuan, and the per capita clothing expenditure of rural residents has also increased significantly.

While domestic textile and garment retail sales have maintained a relatively fast growth, the retail price index of textiles and clothing has ended 8 years since 1997, and it began to pick up in June 2006.

Retail price recovery is the most significant feature of domestic textile and clothing consumption warming.

By 2007, the consumption demand of clothing for the whole country has reached about 500000000000 Yuan.

Especially when the global financial crisis happened in 2008, the domestic market played an extremely important role.

In 2008, urban residents purchased 7.7 garments per capita and 2.7 rural residents per capita.

In 2008, the total retail sales of consumer goods amounted to 856 billion 400 million yuan.

In January 2008 ~10, the domestic sales value of textile enterprises above Designated Size reached 2 trillion and 130 billion 324 million yuan, accounting for 76.50% of the sales output value, and the production and marketing rate had been stable at 97%.

After the implementation of a series of policies, such as expanding domestic demand and supporting rural development, the domestic market has become a new growth point in the textile and garment industry.

Under the stimulation of consumption, the output value of domestic sales is increasing faster.

From 2005 to 2008, the average annual growth rate of domestic textile output value of above scale textile industry increased by 19.99% percentage points over the fifteen period, reaching 3.08 percentage points.

In 2009, the growth rate of total retail sales of textile and clothing was still higher than that of the total retail sales of consumer goods.

According to the statistics of National Bureau of statistics, the total retail sales of consumer goods increased by 15.5% over the same period in 2009, of which clothing, shoes and hats and needle textiles increased by 18.8%, an increase of 3.3 percentage points higher than the average level, which is only lower than that of furniture and automobile industry.

China's clothing consumption environment has been rapidly warming after just experiencing the global financial crisis.

In 2010, the total output value of China's textile industry above Designated Size reached 47650 billion US dollars, an increase of 12.7% over the same period last year.

The growth of internal efficiency is more prominent.

According to the recent data of the National Bureau of statistics, in the first 7 months of 2012, the total output value of 37 thousand Textile Enterprises above Designated Size reached 3 trillion and 146 billion 710 million yuan.

After 10 years of development, the domestic market of Chinese clothing has become the delicious cake of the world's clothing brands. The prosperity of China's garment market is inseparable from the rise of Chinese local brands and the increasingly open consumption concept of consumers.

When it comes to the future development of the clothing industry, Chen Dapeng, executive vice president of the China clothing association, said: "for the market," happiness "is a comparison.

Although our market is unlikely to have a growth rate of 30% or 20% as before, at least there is a growth rate of 10%. Compared with the negative growth in Europe, our situation is much better. Our clothing industry is still in a period of steady development.

Our market demand is changing. Enterprises should adapt to this change and meet new expectations and new demands.

Therefore, when the whole industry is indeed adjusted and must be changed and adjusted, the form and mode of development of garment industry must be changed.

Restructuring and upgrading is not a concept, but a must in practice.

The garment industry is no longer the development of quantity and scale, but has changed into value driven and connotative development.

No longer bigger, but stronger.

So as to enhance our creativity and creativity.

Admittedly, the Chinese garment industry has stood at a new height after 10 years of development and pformation. However, in the face of the competition and suppression of other international brands, Chinese clothing still lacks the strength to fight back, and it needs to be bigger and stronger. This strong demand needs 10 years, 20 years or even hundreds of years of struggle, and the efforts of Chinese costumes are needed.

Under this belief, we firmly believe that it is not far away to enter the "golden period" of Chinese clothing in the world.