LV Pressed The Magic Weapon Into China'S Manual Customized Market.

According to pan

The exchange showed that LVMH opened up sharply, and stood at the 120 Euro integer pass at one fell swoop.

The night before, thousands of miles away, the Shanghai Heng Long square was ablaze with lights, and the "LV house" was unveiled here.

It belongs to LVMH group, which is the largest gallery flagship store opened in China. At present, there are only 16 flagship stores in the world with the same specifications.

The store has gold-plated rotary stairs, and the private floors must be entered by invitation.

The products in addition to the LV store label type snake skin and crocodile bag, there are custom made tea sets and suitcases.

The "handmade custom business", a luxury pearl on the crown of the luxury goods, has entered China for the first time.

As the world's third largest personal luxury market and No. 1

The market value of the Chinese market has exceeded 25 billion dollars, and all the luxury brands are eyeing.

However, the slowdown in economic growth has also led to a marked decline in China's luxury consumption.

According to the announcement issued in July 19th, according to the constant exchange rate, the second quarter revenue grew by 13% compared to the same period last year, while in the first quarter it was 18%.

Earlier, Burberry's earnings report showed that the growth rate of sales in the second quarter was significantly lower.

LVMH group began to slow down in the first quarter.

They pressed the magic weapon on China's hand-made market.

In previous surveys of Chinese consumer brands produced by several advisory bodies, LV repeatedly picked up luxury brand laurel.

Popularity is a double-edged sword. Many luxury buyers have clearly disdained buying LV, "because it is too popular."

"In the western world, it takes about 20 years to buy from the first luxury product to produce more sophisticated, high-end products, but in China, this trend will take 5 years."

Cassel, President of LV, believes that China's luxury market is ripe now. It is the best time to promote customized business. From the second half of this year, they will promote LV's advanced customization business in mainland China.

However, the industry does not see this.

"The opening of the flagship store in Shanghai should be a strategic adjustment of LV. On the one hand, it is necessary to ensure the continuation of its luxury brand leader position, and on the other hand, it just cuts into customized business."

Chen Zhilong, managing director of French luxury brand China, analyzed the financial weekly reporter.

As for whether the Chinese rich will pay for this, Chen Zhilong is not so optimistic: "I think the custom business is still a bit early. Now many consumers in China are fond of classic money, and paying more money for customization is not necessarily their pursuit.

But LV thinks it's a good time. They still want to continue to consolidate their position in the industry.

LV Shanghai flagship store will not be China's only opportunity. Similar to the gallery flagship store, LV executive Carcelle said that in the future, Beijing and Hangzhou will also see such rare International Gallery flagship stores.

Shi Ande, the newly appointed Executive Vice President of LV global (Christopher Zanardi-Landi), attended the unveiling ceremony of LV home in Hang Lung Plaza, Shanghai in July 18, 2012.

20 years ago, he and LV came to China for the first time.

20 years later, he relaxed and talked about his latest job in the new store.

Reporter: the attitude of luxury brands to China is different from that of twenty years ago.

Christopher Zanardi-Landi: when talking about luxury goods in China, the problem is always complex.

At the very beginning, like most brand's retail strategy, we started shop in order to come to China.

The only difference is that the standards of LV stores in China 20 years ago are identical with those of Paris, and no compromise has been made.

To tell you the truth, what you found in this shop will not be felt by other Louis Widenyri in the world.

This is not a place to sell things, but a place to speak.

Reporter: is it becoming harder for Chinese consumers to "wait on"?

Christopher Zanardi-Landi: when Chinese consumers get more success with more wealth, we see similar situations in Japan 20 years ago.

But China spends less time and changes faster.

The most obvious growth is that people travel more and more frequently.

From Hong Kong, Macao and Taiwan to crazy European tourists, now they will say, "Oh, I saw this in Paris last month.

For brands, you have to make sure that what people find in domestic stores is as good or better as anywhere else in the world.

Reporter: so, for the first time in Shanghai's Louis Weedon house, men's shoes are custom-made.

Christopher Zanardi-Landi: Yes, many European handicraftsmen are now disappearing, and the manufacturing area of luxury goods is moved to China.

But we want to protect the custom made "sense". This is an artistic experience: we have the best shoemaker from all over the world to make shoes for you, or even the lost Norway shoe making law in Venice.

But customization and Apartment service are not as loyal as the legendary customers can enjoy.

This is not the way LV operates, nor do we want to be snobbish.

It may be someone we have never seen before, or someone who has never bought LV products. As long as you apply, we will receive the most unique service.