City Beauty Is Committed To Creating Underwear SPA Mode.

In recent years, SPA (private brand) represented by ZARA in Spain and H&M in Sweden.

The brand of professional retailer has created the miracle of the clothing industry by means of "parity" and "fast fashion".

Especially after the entry of these international brands into China, many domestic garment enterprises have learned and learned from their successful experience in order to deal with competition and challenges, trying to find a SPA mode suitable for their own enterprises.

How can it be done?

In the process of learning and borrowing from Chinese enterprises, how should we take advantage of the advantages and avoid disadvantages?

SPA is a vertically integrated sales form integrated from commodity planning, manufacturing to retail. It can effectively connect customers with enterprises.

The success of ZARA and H&M lies in the fact that they have become a shortcut for urban women to pform themselves into fashion fashions through the SPA mode labeled "fast fashion", which also makes "cheap" no longer a taboo of fashion.

In the domestic enterprises, the urban beauty who has successfully completed the pformation and upgrading of enterprises is also learning the successful experience, so that "luxury" can be readily accessible to the people who are changing, colorful, fashionable, cost-effective, and star Lin Chiling.

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Behind the rapid promotion of "fast fashion" brand awareness, a complete quick response SPA mode industry chain is indispensable.

As the "end" of the whole industry chain, the designers of the urban beauty will go deep into the market to do research, then combine the research results with fashion cognition, so that the design can not only meet the product positioning of the whole company, but also catch the most popular and fashionable elements in the market.

Even with good design, the urban beauty will not produce a large number of products at once, but first open the market with products, and then replenish or adjust the market in time by monitoring the market reaction.

The requirements for production, logistics and distribution plan are very high. For this reason, urban beauty spend tens of millions of money to introduce automatic sorting WMS system for goods. The RFID radio frequency tag is used to realize the standardization, automation and information tracking of the goods outgoing sorting process, reducing the rate of manual error and manpower cost, and ensuring the smooth and efficient logistics.

What is particularly worth mentioning is that in May this year, the modern logistics center in the north of Tianjin was put into use. Tianjin, as an economic center in the north, greatly relieved the logistics pressure of Dongguan urban beauty in the northern market, and ensured the rapid supply of products in the northern region.

It has laid a strong foundation for the urban beauty to seize the market quickly and realize the "ten thousand shop plan" in the next five years.

"Chinese style SPA" has been brewed up in the special environment and huge market in China. It has the SPA mode with Chinese characteristics.

Whether it's Me&City, a famous American brand, or a successful urban beauty, its success in "Chinese SPA" mode lies in its head and tail.

Apart from the rapid design and development of consumers, urban beauty is one of its core strengths as the "terminal" store of "fast fashion".

From shop location to window design, furniture display and shop decoration, the professional team of the headquarters is unified planning to ensure a unified brand image. At the same time, we spend huge sums of money to improve the global visual management system, and achieve real-time monitoring and feedback on store business data, weather conditions, goods display and other information, and also let stores focus on customers and sales.

In the beauty shop of the city, every guide will be trained through professional knowledge before the entry. It will provide professional services for every customer who enters the shop with the understanding of youth, enthusiasm and vitality and the latest design concept.

Understanding, respecting and restoring customer needs throughout the operation of urban beauty is the essence of the SPA model of urban beauty.

The quick response mechanism, the excellent design team with the fashion spirit, the fast industrial chain of manufacturing, distribution and sales, the high-tech management control system, the effective price strategy and the perfect terminal construction have jointly created the "Chinese style SPA" mode with the obvious urban beauty label. It is also the unique Chinese SPA mode that has made the urban beauty underwear brand rise rapidly and become the industry weathervane.