Clothing Business Promotion Strategy Collection

production Clothing enterprise In addition to promoting sales activities in the form of advertising and personal selling, business promotion is also used in transactions with middlemen. These are mainly business discount, volume discount, business discount and cost subsidy.

(1) business concession: if the retail unit issues the price coupon to the public, then, during the period of validity of the coupon, production will be produced. clothing Enterprises should compensate customers when they sell products to retail outlets issuing coupons. In order to avoid disputes, this kind of business discount activities produced by garment enterprises and sales units generally take the form of signing contracts as a guarantee.

(2) bulk discount: volume discount refers to the fine process between manufacturing garment enterprises and middlemen or wholesalers and retailers through manual and mechanical splicing, sewing, post and embroidery. It has the characteristics of classical, elegant, gorgeous and so on. Sewing home textile products, fine workmanship, strong sense of three-dimensional, is the family and hotel appreciation, practical ideal supplies. Due to the development of science and technology and the improvement of people's living standard, the way of making quilt and the range of use have changed greatly. According to the quantity of goods purchased, give certain free goods of the same kind. For example, for each purchase of ten boxes of a commodity, that is, a free gift box is the bulk discount. The purpose of bulk discount is to encourage middlemen to increase sales volume.

(3) commercial discounts: clothing enterprises and intermediaries or wholesalers and retailers in the transaction, often use a certain proportion of the price discount, clothing enterprises can also use some opportunities and occasions to distribute products as gifts, in order to improve the visibility of clothing enterprises and products. Of course, sometimes clothing companies only spend a small amount of money on exhibition or other occasions to issue factory name briefcases, handbags and so on, but this is also a very economical way to expand the visibility of clothing enterprises. This discount is called a commercial discount because it is a discount within the distribution channel. Business discount is based on the price elasticity of demand, that is, when prices fall, demand will increase.

(4) cost subsidy: when retailers are engaged in promotional activities with garment manufacturers, they sometimes increase part of the cost, grasp the trend of home textile home and abroad, and catch new fashions and new concepts. Products in fabric selection, style Design It has made bold innovations in flower research and development, and developed three series of more than 300 varieties, including conventional home textiles, quilted water washing and home decoration. It has maintained cooperative relationship with dozens of famous Brand Company in the world. These costs are sometimes spent on advertisements and sometimes on display of goods in the shop. For this reason, clothing manufacturers usually give partial subsidies to middlemen. When middlemen sell their products to the location of sale from the warehouse of garment manufacturers, they can also receive cost subsidies from production clothing enterprises.