How To Innovate Holiday Marketing In The Economic Crisis

In view of the "prize, delivery and discount" held by many enterprises during the holidays

Activities, this way can not let customers feel the real service of enterprises, can not closely link customers and enterprises, can not seize the hearts of customers.

The homogenization of clothing products, in the special economic crisis, marketing innovation has become a top priority and has become the focus of attention of the industry.

Marketing should take service as the core, especially to maintain the feelings of old customers.

Sales terminals are the most direct platform for enterprises to contact consumers. If consumers can have a pleasant mood when buying products and create a home atmosphere, consumers will be satisfied even if the price is more expensive.

The 80's in the future clothing market is the main force. They are very fashionable and very individual.

In addition to the primitive functions of shame and warmth, clothing represents its individuality culture.

Customers need a product. The first decision is to choose which company to accept.

Once the service has touched the customers, the brand of the enterprise has been launched. Service is the most valuable asset of the enterprise.

According to the saying that "the core of holiday marketing is price war", holiday marketing is not a price war. The key to product success is quality, not its own price.

Only by price war, it is not easy for enterprises to survive.

In a reasonable profit margin, discount sales promotion is meaningless.

Do well

Holiday marketing requires an innovative way to repay customers. If consumers buy 1000 yuan products, the enterprise gives him 100 yuan service, but consumers who buy products can not personally experience it, he will send them to friends and relatives.

Consumers may not have the means to enjoy themselves, but they can do things in a friendly way. Why should they not? That is to say, enterprises should take another way to attract and serve consumers.

Whether the price is good or not, it is a mood to pursue. The enterprise must consider the problem from the angle of the consumer.

Holiday promotion is a way for businesses to give back to consumers.

Most public minds also have the impression that a slight slowdown in the consumption plan near the festival will be more cost-effective when the festival is purchased again.

Price reduction is a relatively low-end approach, and the high-end way is to improve the product's performance price ratio.

On the one hand, holiday marketing requires the value and quality of products to be excellent; on the other hand, it is necessary to excavate the potential value of products and improve the added value of products. The cost performance is increased naturally, not only to achieve the purpose of promotion, but also to improve.

Core competitiveness.