Fujian Style Men'S Clothing Entered The Era Of Deep Subdivision Of The Category.

In late September,

The spring and summer ordering meeting was held in 2013.

It is easy to find that the men's wear is no exception, and the categories are classified in depth.

If

The multi standard system has successfully segmenting different consumer groups and has made a good start. In this quarter, the comprehensive changes of other first-line enterprises have announced that Fujian men's men's clothing has entered the era of deep subdivision of products.

In the era of serious overcapacity, a mature industry can find new blue sea by segmenting the market.

Entering the era of deep subdivision

The market is so sluggish at the moment.

The body is undergoing profound differentiation.

Under the multiple challenges, how to sort out the market through the combing of strains, catch the popular trend of different consumption levels, has become the first punch of Fujian business men's clothing for next year's sacrifice.

"Subdivision" becomes the focus of marketing

In September 20th, Qipai men's 2013 spring and summer new products order will be unveiled at Xiamen Xiang Lu Kokusai Hotel.

At the meeting, Mr. Hong Zhaoshe, chairman of Qipai, explained the brand development strategy and the design concept of spring and summer new products for guests in accordance with the usual practice. The highlight is the brand new brand sign system of "black label, purple label and red label", which will be launched in 2013 in the year of 13.

In fact, the step of Qipai has slowed down several tempo of the city brand.

"Qipai 2013 spring and summer new product more clear positioning, will accelerate the development of seven brand brand."

According to Hong Dong, with the opening of the first purple label image shop in 12 years, the 2013 Qipai plan will set up more purple logo stores in the country, and will set up a red label independent store in the future to open up a new chapter in the development of multi brand businesses.

In September 22nd, the new year conference of spring and summer was held in stone lions by Tian Qiming, the new leader of the three years of the new year.

As the fashion branch of the fort donkey family, the new British fashion, the British fashion has been widely interpreted in mainland China since its birth in 2009.

"In fact, in 2009, we launched a new brand of" new British classics "and" New England ".

In strict sense, these two are not new brands. We are still called "Ai Deng Bao", but the location is different, and the other three strains basically cover the whole male consumer group.

On the same day, Tian Qiming told reporters that this year, AI tendu has also launched a heavy blow "1991 series", with relatively luxurious, high-end products, strong into the first-line market, changing the past main attack on the second and three line market management pattern, and strive to diversify in the fashion wear industry.

Coincidentally, the commercial men's clothing such as nine herding kings and rich birds and so on this season have arranged their respective strains in a holistic manner, plus the brand of the seven wolves, which had previously completed the layout.

Whether it is a forerunner or a follow-up, the depth segmentation of the Department is destined to become the focus of collective marketing of Fujian business men's clothing this season. It can even be regarded as the first battle of Fujian's men's clothing for next year's battle.