How To Win Before Clothing Marketing?

China's market economy has been developing for nearly 30 years, and the clothing marketing theory has been applied and developed rapidly in both foreign and domestic markets. Nowadays, as long as it is a commercial activity, it is necessary to talk about clothing marketing. Clothing marketing has become the most widely used word, but it also has the most commercial and social value. Even the public administration department must make clothes.

However, there are too many so-called clothing marketing cases and too many so-called clothing marketing experts in the process of clothing marketing both in enterprises and in government.

Today, in the face of so many cases of garment marketing failure, we need to think more rationally about what a business operator and a clothing marketer have done before "clothing marketing".

In my opinion, the key to clothing marketing is to win before clothing marketing. It is called "do the right thing first". If you start off in the wrong direction and go the wrong way at the beginning, the more the clothing marketing efforts go down, the farther you go, the less likely the success of clothing marketing will be.

What are the right things?

First, the Ming Dynasty will take advantage of the situation.

Ming power is to investigate and understand the macro-economic policies of the country, the development trend of the industry, which industries are the key industries to be supported by the state, which industries are the industries with great potential for growth in the future, which products are urgently needed in the market and there are not many competitors' products. Only when we understand these situations, will we not blindly choose an industry which does not have much room for development, and will not choose a product without market competitiveness, so we will not engage in the sunset industry unnecessarily.

Two, know yourself and know others.

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Under the premise, we must know how powerful we are, know our strengths and strengths, and understand our weaknesses and weaknesses. This is not "how bold and productive a person is." there is no diamond to live without porcelain. Whether or not social resources can be used by you depends on whether you have the ability to integrate resources.

Luck, opportunity and relationship are no more important factors in today's increasingly competitive competition.

Constantly enrich and improve themselves, so that we can know ourselves before clothing marketing.

To achieve real "win win".

Three, correct positioning

Having understood the macroeconomic trend of the country, understanding the development prospects of the growth industry, and understanding its strengths and weaknesses, it has touched on the "positioning" problem. Of course, it is not only a simple product positioning, including the positioning of enterprises in the industry, the positioning of fashion marketing models, the positioning of personal roles, etc.

It is necessary to determine what industries should choose, determine where they are in the same industry, what products they should choose to operate in the industry, what kind of market positioning they should take for their products, what kind of teams they should form, and what patterns of clothing marketing they should determine.

This is a lesson that must be done before winning the sale.

Four, correct mentality

Clothing marketing itself is a kind of social activity. Enterprises must undertake corresponding social responsibilities to achieve win-win situation for customers, shareholders, employees and society. Operators themselves need to be sensible and correct.

Marketing mentality to carry out clothing marketing.

The operator's mind, mind and mentality determine how far the enterprise can go.

Before the clothing marketing, the objective view is more conducive to the development of enterprises than blindly optimistic. Objectivity is not cowardice, passion is not fanaticism, it is the real expression of rational clothing marketing.

Do you have a correct attitude before you win the sale?