Marketing Communication Strategy Of Garment Enterprises

In the era of modern information explosion, from TV, newspapers, radio stations to the Internet, from the DM magazines, leaflets spread to street markets, shopping malls and even the streets and lanes, the newly developed costumes "show", every day conveys a wide variety of clothing or service information to the public.

People receive more information, and the scope of their choice is greater.

One

To win the market and succeed, it is difficult to achieve success only by the one or two advantages of clothing brand or clothing. We must integrate the overall advantages of clothing brand or clothing, and adopt integrated marketing communication strategy to achieve great success.

Media advertising communication

Media advertising communication is an important way and means of clothing brand communication in the modern information age, and it is also an effective way to enhance the market value of clothing brand.

The key is how we can find out the core value and unique selling point (USP) of clothing brand clothing, and achieve the best communication and communication with the target consumers' mind and needs through an elegant and honorable or inspiring form, so that consumers will be happy to accept and use clothing brand clothing and take it as an honor.

For example, the image of "the Marlboro" in the wild and unrestrained Western Cowboy gives male men a vision and longing. Some advertisements, based on the psychology of a particular consumer group, in a seemingly vulgar manner, bombarded with advertisements and bombardment, have also achieved the effect of directly telling people's hearts and promoting market sales.

Such as "platinum gift" of melatonin and some advertisements of clothing group.

That is the case.

Dissemination of public relations activities

With the increasingly fierce market competition, many garment enterprises can say that they are all pervasive in order to let the clothing quickly open the market.

Social public relations activities, which are easy to get public trust and goodwill, are a form of promotion that garment enterprises have tried hard.

The new clothing market must be quickly recognized and accepted by the target consumers. It needs to create a surprising social public relations activity. Most consumers still believe in the quality and service of DELL.

In contrast, some domestic garment enterprises lack necessary calm and emergency measures in dealing with crisis public relations.

Such as the most typical CCTV "King" Qin Chi, AI do clothing brand, clothing brand assets and value overnight was also derogated.

Dissemination of public welfare activities

The role of social welfare activities in the promotion of clothing brand value is reflected in its active participation in public welfare undertakings through clothing enterprises. It is a kind of charity for the garment enterprises to return to society after development. It is also a way for clothing enterprises to gain widespread recognition and trust from the public and consumers through participation in social activities.

It includes both the clothing enterprises and the government departments to take the form of social public welfare activities such as donation and sponsorship, such as the famous national youth student "Hope Project", and also include

In the form of sponsorship, it will be featured in literary performances, sports competitions and model draft.

While promoting sports activities at home and abroad, enhancing the popularity and reputation of clothing brands, the value of clothing brands has also increased rapidly.