The Development Of Chinese Clothing Brand To The Concept

Since reform and opening up, China

In the first 10 years, the industry solved the pformation from factory handicraft to modern industry, and constructed the modern garment industry system. In the second second years, the industry began to promote the upgrading and development of the industry around the core of brand development. After entering 2000, the garment industry has more clearly defined the direction of the industrial structure adjustment and industrial upgrading with the brand strategy as the core, and the garment industry has ushered in the golden period of rapid development. At the same time, capital operation, multi brand, internationalization, light company, fast fashion and other modern business concepts have begun to be concerned.

With the rapid development of China's garment industry, the power of capital is gradually emerging.

Through the product stage and entering the brand stage, some clothing brand enterprises are now trying to enter the new realm of capital and resources.

Some people think that the comparative advantage of China's clothing industry is disappearing.

This is actually a miscarriage of justice.

As a matter of fact, the comparative advantage of China's garment industry is improving, and the room for improvement is very large, and its structure is also readjustment.

With the power of capital, China's garment industry can create new advantages.

With the power of capital, some garment enterprises are standing on a higher platform with a new attitude.

It is an effective way to develop China's garment enterprises and brands to a certain stage through the strength of capital.

As early as the middle and late 1990s, clothing companies such as Shan Shan, Mei Er Ya, YOUNGOR and so on were listed on the domestic stock market successively. After entering twenty-first Century, red beans, Lining and seven wolves,

A group of clothing companies such as Muse, bonwell, Anta, news bird, Semir, and nine herd Wang have landed in mainland China, Hongkong and even overseas securities market, and have continued to write the "future" of enterprise development with the help of capital market.

Difficulty has always been an important factor affecting domestic clothing enterprises to become stronger and bigger, especially in garment enterprises. More than 90% of them are private enterprises, and the financing difficulties they encounter are more.

Compared with indirect financing methods such as bank loans, equity financing and direct financing have obvious advantages: the funds that are incorporated into the stock market are permanent and need not be returned, which can significantly reduce the financial cost of enterprises and avoid the financial policies such as the state's contraction of money and so on.

An industry analysis said that if the enterprise issued shares at a 20 times price earnings ratio, it means that the funds accumulated in 20 years can be raised through listing. Once the enterprises are listed, they will get a continuous financing channel in the capital market, and they can raise funds through the rights issue, issuance and issuance of convertible bonds.

In view of this, if the enterprise has the conditions and the project needs a large amount of capital, then the listing can rapidly expand the scale and influence of the enterprise.

An analyst said that although the advantages of labor cost gradually disappeared, some low-level products were being pferred to Southeast Asian countries, but on the other hand, Chinese clothing enterprises were stronger and bigger, because the comparative advantage of China's clothing industry was rising.

In this respect, the power of capital is indispensable.

In August 2008, the US state clothing entered the Shenzhen Stock Exchange, and its holdings instantly reached about 16000000000 yuan.

The publicity effect is equivalent to 50 million yuan of advertising investment. Zhou Chengjian, chairman of the US bond company, ranked 307 in the Forbes global list of the rich, and it also greatly encouraged a large number of enterprises to go forward.

Dongguan search special also listed on the SME board in Shenzhen Stock Exchange. On the first day, the stock price rose 14%, and its market value was nearly 7 billion yuan.

The prospectus shows that the search was established in 2005, and its sales revenue before the listing was only three or four billion, and its net assets were only 157 million yuan.

However, the listing has brought nearly 1 billion 500 million yuan to raise funds, and the company's net asset size has increased by 10 times. The company's competitive strength and position in the industry have been rapidly improved.

In 2009, the Carlyle Asia Growth Fund was injected into Shenzhen Ellassay Apparel Industrial Co with RMB 150 million yuan, with about 10% of the shares of singer, and received great attention in the industry.

Xia Guoxin, chairman of the company, said at the time: "it was originally thought that there was no shortage of money, but then the idea slowly changed, so the so-called" no shortage of money "depends on how much you want to do.

The pattern of competition in the clothing market will change in the future, depending on technology and capital in the future.

Capital is a very important force that can introduce knowledge and talents, so the competition of capital will become more and more important.

The changes in capital brought to the development of Chinese clothing enterprises and brands may be secondary investment, and more importantly, advanced ideas, modern management concepts and management methods and production capabilities are a systematic impetus to brand development.

In fact, the two key words of capital and mode are not completely separated but closely related. On the one hand, the strong involvement of external capital makes new business models and market segments rapidly ripened. On the other hand, the success of the new model attracts more capital and fashion alliances.