The Relationship Between The Garment Manufacturers Of Channel Management

The relationship between manufacturers began to change, first of all, to excellent clothing.

There are always a few of the best clothing dealers. The clothing manufacturers started to expand from the earlier market share to the excellent clothing dealers. Outstanding clothing dealers have become one of the important resources for the current and future development of garment manufacturers. There are, of course, two problems.

First, because of the competition of many garment manufacturers for excellent clothing distributors, garment manufacturers have some comparisons with each other, even some of them are spoiled.

At the same time, clothing dealers themselves have begun to compare the policy inputs of various garment manufacturers, and even begin to make use of the input differences between different garment manufacturers, constantly encouraging the increase of garment manufacturers' investment. This is to increase the operating cost of garment manufacturers. If running along this road, it will inevitably lead to the higher cost of clothing dealers' cooperation and management of clothing manufacturers, which is beginning to deviate from the nature of cooperating between garment manufacturers and clothing distributors.

The second point is that garment manufacturers, because of their own development strategy, have higher requirements for the matching degree of clothing dealers. They no longer simply value the size and sales ability of clothing distributors, whether they can achieve the docking of multi departments and systems among manufacturers, whether they can keep pace with the development speed of garment manufacturers, whether they can match the market construction goals of garment manufacturers, and whether they are able to meet the new requirements of garment manufacturers for market performance.

What clothing manufacturers ultimately want is a group of clothing distributors who are suitable for clothing manufacturers. Of course, this "suitable" standard is not a fixed garment.

It will be adjusted according to the market environment and its own development plan. Of course, every time the new standard comes out, it will conduct some comprehensive screening of the current clothing dealers.

We can not block the development path of garment manufacturers because of some unqualified clothing dealers.

Third, clothing manufacturers dare to cut off clothing dealers, presumably counting the accounts, one is economic accounts, two is safety accounts, the economic accounts have already said before, clothing distributors and garment manufacturers in the current cooperation efficiency, management costs, performance returns, market construction and other aspects, no longer meet the new standards of clothing manufacturers, resulting in a relatively higher cost of cooperation, clothing manufacturers for the sake of maximizing interests, naturally have to cut off clothing dealers.

The manager of the clothing market below the market may mysteriously disappear, and the Department may check the new clothing dealer more than ten times a day.

Of course, there are also some civilized methods. For example, the clothing dealer has certain industry influence, or his own clothing dealer company has certain brand influence in the locals. This will bring a lot of trouble to the clothing manufacturers' market operation, and many insecurity factors, which will also lead to the increase of the market operation cost of the garment manufacturers, or the cost factor.

Of course, when garment dealers start to fail to keep pace with the development of garment manufacturers and slow growth in performance, clothing manufacturers also have two choices, one is simply cutting big or cutting down directly, and the other second are trying to help clothing dealers solve problems and speed up their development so as to keep pace with the development and docking of garment manufacturers.

Instead of giving up directly, more and more garment manufacturers are helping the clothing dealers at the technical level and developing from the normal front stage to the background management level. This is also the trend of the times.

However, the vast majority of technical support is rather fragmented in form and lacks continuity. The content itself has not yet formed a system, lacks a high degree, and focuses only on the sales level of its own products, and even closely links with sales performance. This makes the clothing dealers feel that these so-called technical supports are still the supporting work done by the clothing manufacturers for selling goods, and the effectiveness of them is very limited, no matter from the importance level or the digestion and absorption.

Manufacturers themselves have to calculate accounts to help existing clothing dealers to upgrade, or directly replace the new clothing dealers, who is the guiding ideology of future cooperation and development of manufacturers.