Zhejiang Red Dragonfly Shoe Industry Has Been Awarded The "Zhejiang Modern Brand Marketing Pilot Enterprise".

Recently,

The on-site appraisal meeting of the modern brand marketing pilot enterprise organized by the Department of Commerce and the financial department will be held in Hangzhou. The Zhejiang Red Dragonfly Footwear Limited by Share Ltd won the "Zhejiang modern brand marketing pilot enterprise" title, the sole shoe winning enterprise in Zhejiang footwear industry, and will receive financial support from the Provincial Department of Commerce and provincial finance department, the provincial key circulation enterprises, and market development.

As one of the leading enterprises in Zhejiang's "12th Five-Year plan",

We should attach great importance to brand building and upgrading of channel development. We must focus on customer orientation, market orientation and product operation, optimize the operation system and enhance the brand terminal performance.

While doing a solid job in the monopoly network, red dragonfly actively builds shopping mall channels.

And other multi-channel, multi-level brand marketing system, to explore a brand with red dragonfly characteristics of the road of marketing.

In 2007, the Red Dragonfly innovative terminal marketing new format, in the shoemaking industry first integrated concept store, the area of 300 square meters or more, the collection of Red Dragonfly Footwear, clothing, leather goods and accessories four categories of fashion products, to provide customers with one-stop shopping experience.

The storefront is tailored by top domestic designers and integrated into LV, GUCCI and other international luxury brand space design concepts, so that consumers feel comfortable in luxury stores, and the price of their people makes red dragonfly a "affordable fashion" for consumers.

In order to strengthen the high-end channels of shopping malls, red dragonfly cooperation with domestic famous shopping malls system, creatively implement the "system to system, headquarters to headquarters" docking, binding development, focusing on high-end market, improve the proportion of one or two level market stores, enhance brand added value.

In addition, the Red Dragonfly also expanded new sales channels and developed the network market. In 2009, the Ministry of e-commerce was set up to be responsible for e-commerce operation and construction of online trading platform. With the continuous development of business, Zhejiang Red Dragonfly Agel Ecommerce Ltd has been set up. The product is independent R & D and production, completely different from offline products, aiming at the young consumer group, developing special marketing strategy.

It is reported that the modern brand marketing system construction pilot selection is based on the "brand chain monopoly network pilot project" of the Zhejiang Provincial Department of Commerce and the financial department. The purpose is to further implement the brand marketing strategy, and promote the brand marketing of brand enterprises in the form of chain monopolization, e-commerce, and commercial field counters. In the consideration of the economic scale, profitability, marketing system construction, brand development and overall development of the participating enterprises, the on-site appraisal is selected.