The Sixteenth Ningbo Fashion Festival Dress Expo Opens Today.

The sixteenth session

international

Ningbo International Costume

The fair will be opened from October 25th to 28. The exhibition will be jointly sponsored by the Ningbo municipal government and the China clothing association. Its theme is "creative Ningbo, the east of Ningbo".

The Ningbo international costume festival and the Ningbo Clothing Fair have been established for 15 years. Their scale of exhibition is expanding and the way of exhibition is constantly innovating.

For the sixteenth exhibition to be held this year, Zhou Xueming, Secretary General of the Organizing Committee of Ningbo Clothing Fair, said that the preparatory work can be summarized as "efficient, pragmatic and innovative".

It is understood that in the exhibition stage of the exhibition, the Organizing Committee began to study and summarize from November last year, early planning, early arrangement and early implementation.

The organizing committee completed the recruitment work two months ahead of schedule this year.

Up to now, nearly 400 enterprises and more than 300 brands have signed up for exhibitors, showing the following characteristics:

First, the increase of independent brands.

Many foreign trade clothing enterprises began to fight in the domestic market, trying to launch their own brands, and the fair provided them with opportunities to display their brands.

For example, GabbyLoop children's wear, DBI women's wear and 22ND men's wear are the first brands of foreign trade enterprises participating in the Expo, and the two is women's wear houses.

Last year's Clothing Fair held the first fashion women's wear Museum.

This year, women's wear hall has been set up to attract a large number of women's wear brands exhibiting, an increase of 20% over the previous year.

Apart from the famous brands such as Lok CHO, SV, Dan Keyun, Hua Shi Mei and ESBACK, the famous zhe group, which is well-known for fashion men's wear, has launched the ONEMORE for the first time at the Clothing Fair. In addition, the women's costume of the Delphi, Eno, AIT, Tianya and so on has also enriched the contents of the ladies' wear hall. Three, the children's wear exhibition area has gradually become a climate.

The scale of children's wear exhibition this year has increased by three times than that of last year, and the number of brands has doubled. In addition, there are still many baby clothes and underwear brands exhibiting this year, indicating the trend of diversified development of Ningbo's clothing industry. Four, overseas exhibitors are active.

Last year, the Korean Exhibition Group booked the sixteen exhibition fair, which identified more than 20 clothing brands and made three fashion shows.

Italy, Taiwan and the United States

They will also be stationed in the International Pavilion.

At present, the recruitment work has been completed two months ahead of schedule.

The Expo will use the 1 to 6 exhibition hall of Ningbo International Convention and Exhibition Center, with men's wear Hall (1 hall), ladies' wear Hall (2 hall), children's wear and OEM Hall (3 hall), production enterprise brand discount Hall (4 hall), surface accessories / clothing machinery Museum (5 Hall), brand franchise Hall (6 Hall), with a total of 2000 booths.

For the related activities related to the exhibition, the organizing committee, on the basis of extensive research on the needs of the enterprises, reorganized the past activities of the major sections, and the thematic activities currently focused on the three key words of "creativity, fashion and market".

The concrete performance is: first, lead the industry fashion, carry out 2013/2014 autumn winter China.

The fabric trend is released as the theme of the series.

The two is to promote creative design and organize new designers to enter Ningbo series activities.

The three is to expand marketing and hold the fourth session of the Ningbo Clothing Fair.

Four is to promote fashion business model innovation, hold the second "E+ Wardrobe" apparel industry e-commerce docking.

The five is to strengthen international industrial cooperation and hold the third international buyers' order meeting.

The six is to expand the market space and improve the online "Ningbo Expo".

The seven is to build industrial information platform and organize other professional economic and trade activities.

In fact, combing the past years of the Ningbo Clothing Fair, it is easy to find that since the founding date, the Ningbo Clothing Fair has always adhered to the principle of "relying on industry, service industry and upgrading industry". In the past 16 years, the scale, quality, development mode and environment of Ningbo clothing have undergone profound changes. Especially under the background of the new global economy, the market segmentation and specialization division of the brand to benefit, management to benefit, research and innovation benefit, marketing efficiency to the terminal marketing become more and more demanding.

The era of a continuous OEM order to support an enterprise is gone forever.