Li Ning'S Strategy For Children'S Wear

　　 Li Ning The Group has been involved in the field of children's wear since 2010. After nearly three years of exploration and growth, it has not only provided many high-quality products for the market, but also accumulated rich experience in the field of children's wear. In 2012, the Group organized a strong team and personally funded the establishment of a professional sports children's wear brand company, namely Tianjin Wide Cat Children's Products Co., Ltd., to operate and operate Li Ning brand children's wear.

Li Ning Group will also provide support in professional resources, management resources and hardware. In the near future, the high-quality resources and patented technology of Li Ning brand in R&D and design will soon be used in children's sports categories, which will greatly improve Li Ning's children's clothes Market competitiveness.

Li Ning brand children's wear will not continue to use Li Ning's classic logo. The new LI NING KIDS and Li Ning brand children's wear logo are based on the changed LI NING and Li Ning logo, and the words KIDS with bright colors and childlike charm are added to show the product characteristics of Li Ning brand children's wear, which is cute and childlike. The new logo is more consistent with the logo of Li Ning's big clothes, While realizing the overall continuity of the brand, consumers can better recognize the return of new products to Li Ning.

After the release and appearance of the new LOGO, the new brand store of children's clothing of Li Ning brand has also completed a magnificent turn in the terminal. The new image continues to use the style of the sixth generation of Li Ning's big clothes to add children's elements, in which the store uses more new elements such as the main background of lemon yellow, highly sporting props, orderly display planning, and the rhythmic use of cartoon characters, The sports attribute of children's clothing of Li Ning brand has been completely improved.

The new product of Li Ning brand children's wear inherits the consistent sports gene of Li Ning brand. It is mainly aimed at children aged 5-12. It advocates focusing on the safe and healthy growth of children's sports, and strives to provide effective sports protection for children Clothes & Accessories And improve children's sports performance. At the same time, Li Ning children's clothing also pays attention to the safety and quality of products. Li Ning children's clothing will strictly control the use of raw material screening technology, process design, production supervision, production monitoring, terminal services and other aspects of production, ensure and meet the strict standards of parents on safety and comfort, and provide children and parents with quality products that are worth relying on.

Under the operation of Li Ning Group and Tianjin Wide Cat Children's Products Co., Ltd., Li Ning brand children's clothing has re integrated the market and optimized the channel, striving to better serve a new batch of authorized contracted dealers, and will adopt unified authorization, unified new logo, unified store image, unified service training and other relevant humanistic support, At the same time, Li Ning's strong market resources will also distributor As the core, it supports and maintains stores at all levels to different degrees, so as to make dealers of children's wear of Li Ning brand more competitive in the channel.

It is believed that under the support of the strong brand assets of Li Ning Group, the brand new store image and brand new channel model will cause a new upsurge in the field of children's wear.