Ten Years Of China'S Garment Industry

Looking back on these ten years

Through the course of the industry, we can see that the garment industry, which has seized the good opportunity for ten years, is developing rapidly.

In particular, the clothing industry as a

The pillar industries in the industry play an extremely important role in stimulating the economic benefits of the entire textile industry.

Since the entry into WTO in 2002, the garment industry has been playing a prominent role in the whole industry.

Looking at the development trend of the world economy, with the acceleration of the process of economic globalization, the development of China's garment industry in the past ten years is faced with both a rare historical opportunity and a dual competition and challenge from home and abroad.

Judging from the international environment, China's garment enterprises will face broader market prospects after joining the WTO.

From the domestic environment, China's clothing market structure has entered a period of full integration. Domestic clothing enterprises are fighting against each other and international famous clothing enterprises and brands have landed in the market, and competition is becoming increasingly fierce.

The rapid development of the garment industry in the past ten years has mainly benefited from two aspects.

First, the domestic market demand is further increased. In 2012, at least 1 trillion and 500 billion of domestic consumption was estimated.

China is a country of clothing consumption worthy of the name.

Two, because of the return of the liberalization of the international trade system, the comparative advantage of the garment industry has been brought into full play.

According to statistics released by the World Trade Organization WTO, global clothing trade in 2002 amounted to 179 billion euros, an increase of 4%.

China ranked second, the amount of 36 billion 870 million euros, an increase of 13%.

According to the latest data released by the China Textile Import and export association in 2012, the total export volume of clothing in 1-7 months was 82 billion 940 million US dollars.

It is precisely under the pull of market demand at home and abroad that the garment industry has made rapid progress.

In the ten years, during the period of the overall economic growth of the country, the garment industry has also changed rapidly.

But at the same time, the level of clothing structure in China is not high, the quality of garment industry is relatively low, and the design and production links of fabrics and accessories are still relatively weak, which poses urgent problems for the future development of garment industry.

Competition in the twenty-first Century is the competition between supply chains. Strengthening supply chain management has become a strategic choice for the world's enterprises to further enhance their competitiveness.

At present, under the impetus of economic globalization, the worldwide policy barriers to international trade and investment are decreasing, and the cost of international pportation and communications continues to decrease, making the market of all parts of the world easier to enter, and the conditions of supply chain management are more mature.

In the past ten years, many international garment enterprises such as

H&M and so on make full use of these conditions, actively contact the upstream and downstream enterprises, integrate, coordinate and give full play to their respective advantages, expand their own supply chain links, seek more new sources of income, enhance the competitiveness of enterprises and supply chains, and quickly occupy a favorable position in the international market competition.

In China's apparel industry, many enterprises are also working hard to strengthen the building of core competitiveness, create an e-commerce environment, increase new business capabilities, outsource non leading businesses, integrate and extend the supply chain, and greatly enhance their competitiveness in the international market.

With the development of clothing in China and even in the world, the market structure has become very clear. No garment enterprise can occupy any advantage in all fields. Specialization is an important choice for the survival and development of garment enterprises in the future, especially for small and medium-sized garment enterprises.

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Great progress has been made in technology and management.

In the past ten years, the garment industry has made rapid progress in technology and management.

On the technical level, garment standardization and basic technology research are the foundation and support for the development of the garment industry. It plays an important role in supporting and promoting the standardized management and sustained and healthy development of the industry.

The key technologies of clothing standardization such as body measurement, size and garment CAD application have been widely applied, and industrial upgrading has been progressively carried out.

In order to alleviate the problem of labor resources, a new round of technological renovation equipment has sprung up in the garment industry.

The contribution of science and technology is highlighted in this round of industrial upgrading.

In the process of technological pformation, the mature Chinese garment enterprises are not only the buyers' roles, but also the designers who optimize the process and technology through the introduction of advanced equipment.

This brings not only technological progress to the garment industry, but also the upgrading of the whole industry.

Improve labor productivity; solve the problem of labor shortage; solve the shortage of skilled technicians; solve the quality problems caused by human factors in the manufacturing process; improve manufacturing level and management level is the main purpose of technological pformation.

Suspended production lines, computer sewing equipment, computer controlled professional process equipment, product information bar code sorting equipment, finishing equipment, product testing and testing equipment have all been introduced into the hot market, and technological innovation has become a new growth point.

At the same time, management informatization is developing in breadth and depth, and the status of information management in the whole management has been improved.

Management should be people-centered, giving priority to improving people's quality, dealing with interpersonal relationships, meeting people's needs, arousing people's initiative, enthusiasm and creativity.

In terms of management, modern management calls for the "softness" method, respecting the individual's value and ability, motivating, encouraging, and arousing the enthusiasm, initiative and creativity of the staff.

With the development of society, management develops from a fixed organizational system to an elastic organizational system.

Because of the changing social environment, organizations should be flexible and flexible so as to achieve smooth and smooth information and be able to adapt to the environment.

In order to simplify the channels of giving orders and communicating with each other, organizational managers will reduce institutions and reduce levels.

While the subordinate organizations of enterprises are becoming smaller, they are given greater autonomy and decentralization of management and management.

This is not only conducive to giving full play to the expertise and creativity of subordinates, but also helps the leaders to concentrate their efforts on high-level strategic decision making.

In the past ten years, garment enterprises are gradually integrating with advanced industries in modern management.

In the past ten years, China's garment enterprises have also been allowed to ignore the technical barriers. The EU has promulgated relevant laws and regulations to raise the demand for imported products.

Since 2006, the recall frequency of clothing products produced by the United States has improved significantly, especially in the form of "safety" and "name" recall of children's clothing and articles made in China.

This puts forward higher technical requirements for the fast developing garment enterprises.

With the popularity of Internet technology, e-commerce has become the biggest highlight in the garment industry in the past ten years.

The flourishing development of clothing e-commerce began in 2007. After many years, many enterprises were brewing pformation and realizing a turning point.

The success of PPG network marketing has led enterprises to ponder over the long-term stable profit pattern and the secret of sustainable growth. Although PPG has collapsed, the seeds of e-commerce have taken root in the clothing industry.

At the fourth China Internet Commerce Conference in 2007, Liang Chunxiao, a senior researcher at Alibaba group affairs department, said that after experiencing resistance and survival, Chinese Internet merchants began to enter the new stage of the rise of Internet merchants.

"In the first half of 2007, more than 2000 brand companies moved into Taobao."

Liang Chunxiao said that this phenomenon is also reflected in the sale of goods, in the top ten of Taobao's trading volume, daily necessities account for 6 categories, and the turnover accounts for more than 1/5, of which clothing sales are among the 6 categories.

Clothing e-commerce began to develop in full swing.

Signs from home and abroad show that the future of online clothing sales will usher in an unprecedented spring, which also contains tremendous business opportunities.

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Opportunities and challenges for the future garment industry

In the past ten years, China's garment industry is facing a huge historical opportunity. When it comes to the development of the garment industry in the past ten years, Chen Dapeng, executive vice president of the China Apparel Association, said: "China's garment industry has been developing very fast in the past 30 years of reform and opening up.

Over the past 30 years, the garment industry has been developing smoothly. The major premise is China's reform and opening up and marketization. In 80s, we began to undertake industrial pfer from the whole world and take part in the division of labor in the world. We relied on our cost advantages and human resources advantages in the past two years.

In addition, with the development of China's economy and the urbanization process, especially after the per capita GDP reached US $3000, the driving force of domestic demand and the development of overall consumption have promoted the rapid development of the garment industry.

Many entrepreneurs say that in the past 10 or 20 years, it is not easy to make clothes badly.

In predicting the future development of the garment industry, we realize that the era of quantitative growth has basically ended.

The demand of product supply quantity has been greatly reduced by the upgrading of China's garment market. Most enterprises have shifted from product marketing, that is, the mode of waiting for sale from the large number of stocks in the wholesale market, to the marketing of commodities, that is, to arrange production and sales in line with market demand and order demand, and individual enterprises have gone to cultural marketing, that is, to emphasize the image, taste, word-of-mouth and added value of products, while the quantity requirement has declined.

The era of the outbreak of clothing industry in the late 1990s and early twenty-first Century was over, and the garment industry entered a stable period.

In the new period of development, there will be new initiatives to expand the channel network, improve the logistics system and promote brand promotion.

Under the contradiction between the relatively stable market price and the increasing supply cost, and the contradiction between the relative saturation of market supply and the relative shortage of effective supply, value innovation has become a pillar of the vitality of the clothing brand.

Competition among garment enterprises from single to win-win cooperation, after accumulated success and failure experience, enterprises realized that relying on their own strength and cooperation through certain unstable ties can not maintain the sustained and healthy development of enterprises. Only by substantive integration can industrial resources be firmly grasped in hand, and cooperation has become the main theme of the clothing industry.

The apparel industry has shifted from product economy to a rich and professional era of content industry characterized by professional operation and compound operation.

The development of modern operation mode of garment industry will be the trend of further development in the future.

In the future, the trend of the development of China's clothing industry is still rising, because China's textile and clothing industry has a very complete industrial chain, and China is the largest cotton and chemical fiber producer in the world and rich in raw material resources; with a large number of developed industrial clusters, it provides a good basis for the professional division of labor, cost saving and the improvement of upstream and downstream supporting capacity.

But at the same time, we should realize that the overall situation of China's garment industry is that the industry is facing structural adjustment and upgrading. How to take creativity as the core and enhance the brand contribution rate and the contribution rate of science and technology as the core of the product value, and build a "four in one" brand with good brand ecology based on quality, innovation, soul and rapid reflection, and social responsibility as the realization process, will be an important topic for the future development of garment industry.

When it comes to the future development of the clothing industry, Chen Dapeng pointed out: "for the market," happiness "is a comparison.

Although our market is unlikely to grow at a rate of 30% or 20% as it used to be, there is at least 10% growth rate, which is much better than the negative growth in Europe. Our clothing industry is still in a period of steady development.

Our market demand is changing. Enterprises should adapt to this change and meet new expectations and new demands.

Therefore, when the whole industry is adjusted and must be changed and adjusted, the form and mode of development of garment industry must be changed.

Transformation and upgrading, structural adjustment is not a concept, but must be done in practice.

The garment industry is no longer the development of quantity and scale, but has changed into value driven and connotative development.

No longer bigger, but stronger.

So as to enhance our creativity and creativity.