Explanation On Display Methods Of Clothing Stores

Some people say that shopping with fashion designers is like watching a movie when the director sits next to him. He will point out without mercy what tricks make the actors handsome and what "traps" make you cry. stay display Under the guidance of designers, brand clothing stores are no longer mysterious.

(1) Scientific classification. Most clothing stores have a wide range of business types, which can be arranged in chronological order. The entrance is youth clothing, the middle is youth clothing, the middle is old age clothing or children's clothing, or the left is mid-range clothing, the right is high-end clothing, and the inner is the site providing after-sales services. Scientific classification has brought convenience to customer selection and store management.

(2) Frequent transformation method. The clothing store deals in fashion goods. Every time a fashion fad blows, the clothing store should take on a new look. If there is not much change in the goods, some changes can be made in the display, decoration and decoration, which can also make the store look new and attract customers.

(3) Joint convenience method. Put the series of products needed by the same type of consumer together, or put together the frequently matched styles. For example, men's shirts, suits, ties, tie clips, etc. are placed together, and autumn and winter coats, hats, scarves, etc. are placed together.

(4) Cyclic repetition method. Some clothing styles have been placed in a certain position for too long, and no one cares about them due to the influence of light and surrounding styles. When the clothes on the inside shelf are moved to the outside shelf, it will be more eye-catching. Through cycle repetition, coupled with new style on the shelves, the whole clothing store will give people a feeling of constant change and novelty.

(5) Wardrobe combination method. In every season, consumers' wardrobes are a new combination, with rich and orderly styles for various occasions, purposes and themes. With the accelerated pace of urban life, people need more services in wardrobe combination design. clothing When the shop is combining goods, it is advisable to take advantage of this psychology to add a service in the aspect of housekeeping design while selling goods. Combination can be divided into single person combination, couple combination, family of three combination, etc.

(6) Decorative contrast method. Making some decorations in the clothing store can strengthen the artistic theme of clothing products and leave a deep impression on customers. For example, some children's interesting patterns are painted on the wall of the children's clothing store, a bunch of flowers are placed near the couple's clothing, and an animal specimen is placed in the high-end leather clothing store. However, the decoration must not dominate.

(7) Model display method Most fashions are sold by showing the effect directly to consumers. When people see a beautiful display, they will think they are so beautiful in it, which is an irresistible psychology. In addition to hanging display and shelf display, stores can also use models for display. Generally, there are live and dummy models on display, and beautiful salesmen can also act as models. This is how the world's first business model was born.

(8) Effect should be used. The first thing people see when they enter the store is an effect, which can be formed not only by the clothing style itself, but also by many other related factors. For example, playing music, lighting and recording are all related to the mood of the clothing buyer, as well as the taste and credibility of the store. Some large stores set up child care stations to achieve good sales results. The installation of large mirror in the fashion shop not only visually expands the space of the shop, but also facilitates the fitting of customers.

(9) A winding path leads to seclusion. The ancients had a beautiful poem, "The winding path leads to a secluded place, and the meditation room is full of flowers and trees". couture The container layout of should be conducive to the customer's walking, and make it continue to walk, giving a fascinating feeling. For deep stores, it is advisable to design the channel as an S shape and extend inward. For stores with square and rectangular spaces, the arrangement of shelves can make customers turn around a few more times, so that they will not have a "panoramic view" after entering the store and turn around.