How To Conduct Window Display In Foreign Trade Clothing Stores

The first step in establishing a window is to ensure that it has enough light sources. Therefore, the glass height should normally be about 2 meters, the width is about 1.5 meters, and the depth is more than 0.5 meters.

Big cities have better building conditions because of their wider streets.

Shop windows should be low, but small cities should be higher.

We should pay attention to the protection work after the window is established.

Usually, we should pay attention to the configuration of two kinds of equipment, which are sun - proof and anti - icing.

The anti sun equipment is a canvas awning covering the street windows outside the street. In order to ensure pedestrian safety, it should normally be 2 meters above the street outside the window so as not to impede pedestrians' walking.

Anti icing is aimed at preventing freezing and obstructing customers' viewing in winter. The specific method is to drill holes in the upper and lower part of the window frame, so that windows can be partied inside the house to avoid icing on the windows.

Lighting equipment is also an important part of the window. A well lighted window often receives good results in attracting customers and advertising.

On the contrary, the effect is often bad.

If a fluorescent lamp is installed in the window, there will be no shelter, so the customers will not see the merchandise, but the glare, which will affect the attention of the customers.

There must also be some display equipment in the window, which can make the products more beautiful, fresh and moving.

The types, functions and styles of display appliances are different.

There are generally the following:

1. back curtain.

They are divided into two types: fixed backstage and moving backstage.

Fixed backstage is the original set of back screen, general.

We try our best to make use of this kind of foreign trade clothing store, especially the lack of light.

The existence of activities is a set of scenes, pictures, screens and so on.

2. body model, cloth rack and coat hanger.

It is used to display foreign trade garments, hats, cloth, overcoats and so on.

It is not suitable for foreign trade clothing to be hung by nails. The rack and hanger are usually made of nickel plated metal, but they should be coordinated with the commodity.

Models can be cast in hard plastic and can be made and purchased to model manufacturers.

3. small scaffolds.

This is a display of towels, socks, neckties, bags and other appliances, can be made of nickel plated metal.

Generally speaking, window design should pay attention to the following aspects:

The window crossing the center line is best able to be equal to the customer's horizon, so the foreign trade clothing displayed in the whole window is in the customer's perspective.

In the window design, we must consider dust prevention, heat protection, shower prevention, sun protection, windbreak, burglar prevention and so on. We should take relevant measures.

It can not affect the appearance of foreign trade clothing store. The scale of window building design should be compatible with the overall scale of foreign trade clothing.

The foreign trade clothing displayed in the window must be sold in the foreign trade clothing store, and it is the best seller.

The display should be full and the variety should be as complete as possible.

When we display goods, we should first determine the theme, whether it is a variety of different categories or different categories of foreign trade clothing, should be systematically classified and classified according to thematic display, so that people can clearly see the publicity of the introduction of foreign trade clothing content, do not mess up and scatter the consumer line.

Windows should be cleaned regularly, kept clean, dirty windows and windows, and dust in the windows will give customers a bad impression, causing suspicion or resentment to foreign trade clothing and losing interest in buying.

Window display should be replaced frequently, especially with time publicity.

When each window is replaced or arranged, the publicity time should be stopped, which must be completed within the day.

Display window

The following methods can be applied to the psychological impact of customers: displaying goods adequately, highlighting foreign trade clothing, adapting to customers' shopping psychology, shaping a beautiful overall image, giving customers an artistic enjoyment, and making use of the indirect rendering of scenery to satisfy customers' emotional needs.