The Jingdong War "The United States And The Soviet Union" Is Fierce Competition In The Electronic Commerce Market

A few days ago, Liu Qiangdong said on micro-blog.

Large household appliances "zero gross profit in three years", and promised to ensure that all GAC 10% cheaper than the Gome and Suning line.

Soon, Gome and Suning were fighting, and 8. 15 electricity price war was imminent.

However, this massive price war soon attracted the attention of the government regulators. The national development and Reform Commission Price Bureau then launched an investigation into the electricity price war, and initially believed that during the price war, the promotion and publicity activities of the electricity suppliers and their online stores were suspected of creating the original price and cheating consumers.

The NDRC will punish this act in accordance with the law, but there are no specific conclusions and fines.

It is understood that the NDRC mainly investigates the four major problems of the three major electricity suppliers in the price war: the fictitious original price, the failure to fulfill the zero gross margin commitment, the marked lack of goods, and the fact that there are less goods.

According to the relevant laws and regulations of China, the original price of the commodity is the lowest price in the 7 days before the promotion. The investigation by the relevant departments shows that there is a fictitious original price in the price war, and the actual promotion price is higher than the lowest price in the previous 7 days.

The Jingdong, who has started the war, has made a high-profile claim that all the SSTA will maintain zero gross profit in the next three years, and the relevant departments have found that some products even have a gross profit margin of 10% after promotion.

In addition, many netizens also reflect the serious shortage of goods, some of them promise to sell goods at a low price, but they are marked out on the shop, but the actual survey results show that the warehouse is in stock.

What is more intriguing is that the coincidence degree of the three electric products is very low, and many promotional products are exclusive, and there is no comparability at all, so there is no way to judge whether the price is the lowest price.

The bubbling electricity price war, finally arrives in consumer's hand the discount is not practical.

As a matter of fact, consumers are not strangers before the promotion, but consumers can not verify the rhetoric of "zero gross profit" and "lowest price".

The phenomenon of untrue promotion has been flooding the Internet, and it is unprecedented for state agencies to intervene in the booming Chinese e-commerce market.

A smart Jingdong first released an apology statement, but it was issued by Jingdong official micro-blog account with just over 400 fans, instead of using another official micro-blog account, "Jingdong mall", which has about 1900000 fans. The understated apology is rather sob compared with the initial high-profile publicity.

What makes people sob, however, is the general plot of commercial war.

But not surprised at all?