Yi Jiabao Starts "Three Quarter Sales" To Let Cotton Shoes Get Out Of "Winter"

Cotton shoes are aimed at the spring and autumn and southern regions.

In the impression of consumers,

Almost only in the frigid winter and in the northern region, it can be sold, but from this year's northern region of more than 10 degrees Celsius, the "Yi Jiabao" cotton shoes have already started on the shelves.

Unlike the cotton shoes sold in winter in previous years, the newly built cotton shoes give people a refreshing feeling.

Most of the cotton shoes in the past are mainly black, brown and other dirty resistant colors. This year's cotton shoes are brighter and colourful. In addition to traditional outdoor cotton shoes and board shoes and beautiful boots, in addition to the most commonly used cotton and wool, this year, leather fabrics are added to the price, which is worth thousands of yuan.

According to Zhuang Xiaofeng, general manager of Yi Jiabao Industrial Co., Ltd., starting from the second half of this year, the company launched the "three quarter sales" of cotton shoes, which has increased the sales season for cotton shoes by producing cotton shoes suitable for the two quarter of spring and autumn.

In the cotton shoe industry, because of the warm characteristics of cotton shoes, it is usually only in a sales season of 3 months in 11, December and January.

The weakness of "relying on heaven"

The move caused a great shock in the domestic cotton shoe production industry.

Many shoe manufacturers in Chendai, Jinjiang, will turn to cotton shoes in the second half of the year. However, many cotton shoes still stay on the functional aspects of thermal insulation and do not pay much attention to fashion style.

"The past several styles sell well, no one has the courage to change."

Mr. Lin, director of shoe industry in Chai Tai, Jinjiang, told reporters that Jinjiang rarely specializes in producing cotton shoes manufacturers. Many shoe companies use the "order" mode, which is produced in 8 and September each year and sent to customers in October.

But the real sales can not start, but wait until the snow, cooling and other freezing weather, cotton shoes are particularly good at this time, the golden period is about 1 months.

This "relying on heaven" situation can not avoid high "inventory", many shoe enterprises can not afford, but dare not invest heavily in R & D.

The "three quarter sales" mode, which is both fashionable and functional, Yi Jiabao, is also discussed by the cotton shoe industry, but no shoe company has yet to put it into practice.

Open up new growth points for cotton shoes

"Judging from the reaction of agents around the world, our strategy is very good this year. The order quantity is more than doubled. Last 9 to October, we are still busy with publicity, and now we have started selling." Zhuang Xiaofeng admitted that even though Yi Jiabao had sold the best style every year for more than 20 years, it has been a classic 2 and 3.

Whether to add fashion elements into cotton shoes has been bothering the owners of cotton shoes enterprises for many years.

Starting from a few years ago, Yi Jiabao took the lead in exploring.

Cotton shoes, but every time they are exploratory, they dare not rush to subvert the image.

But from this year, fashion style cotton shoes become the leading product of Yi Jiabao, and there are new breakthroughs in the color, style and material of cotton shoes.

The advantage of this change is that in addition to adding two quarter sales to cotton shoes, they also hope to open the South market which is not too cold. This may become a new growth point for the company in the future.