Quanzhou Footwear Smes Develop Market "Electric Shock" Rising

This is an empire, a completely private enterprise Empire, shoes and hats, they have huge markets both at home and abroad, and the market is expanding day by day.

In Jinjiang, there are Anta, Heng An,

And so on, the number of "national brand" enterprise brands is 126, ranking the first in the country's county-level cities, and these brands have more than 30 000 stores and outlets in the whole country.

In addition to internationally renowned sports brands, Quanzhou also has a large cluster of small and medium-sized private enterprises, and there are more than 16000 private enterprises. This makes Quanzhou businessmen enjoy the authority to speak in the footwear market of the whole country and even the whole world.

At the moment, the empire is replanning its empire map, coveted by the Jingdong mall and other electricity providers, the largest e-commerce market, the annual hundreds of billions of e-commerce market, has gradually become an important market for many enterprises.

Developing new market, small and medium enterprises "electric shock" rising

Around the northern Peak Industrial Zone of Quanzhou, we can turn around several circles, and we can see all kinds of clothing and textile enterprises everywhere.

The shoe and clothing industry in Quanzhou has a good foundation. Compared with the well-known brands selling brands, Quanzhou still has a large number of small and medium-sized private enterprises to survive in the cracks of brand enterprises.

The weakness of these enterprises lies in their low popularity and lack of sales channels.

Private enterprises are the foundation of Quanzhou. How to help them find a road suitable for their own development? This problem is placed in front of the district government of the city of carp.

"Take the road of e-commerce, Quanzhou brand in the electricity supplier."

Cai Min, director of operation of Quanzhou Internet business park, told reporters that many small and medium-sized enterprises in Quanzhou need to start branding and improve their popularity. But they can not invest millions of millions of marketing costs at the same time as first-line brands.

The rise and development of e-commerce will change the sales pattern of the traditional retail industry, and the network will be a very important sales channel in the future.

Spend hundreds of thousands of people to create a sales channel for the national consumers, which is incomparable to traditional sales channels.

Therefore, these small and medium enterprises only have to take the channel of e-commerce, so that they can develop new e-commerce market and establish their own brand at a lower cost.

"We will help these two or three line brand groups to develop a marketing team to help enterprises develop the e-commerce market."

Cai Min said that Quanzhou Internet business pioneer park will provide three big services to enterprises.

First, consultancy services: enterprise e-business consulting service; Enterprise E-business Department team formation, business mode planning, network brand positioning, commodity positioning services.

Second, sales agency services: enterprise e-commerce sales channel agent distribution services; enterprise e-commerce franchised store agency operation service; enterprise e-commerce online sales agent operation service, enterprise product exhibition service.

Third, industrial chain services: logistics distribution, art design, personnel training, shop decoration, marketing promotion research.

In short, a physical enterprise only needs to be responsible for the production of products, and the rest of the rest includes network sales, logistics and distribution, art design and marketing promotion.

The network business park will help enterprises form an e-commerce team and help enterprises to operate on behalf of them. If the enterprises think that the team is excellent and the performance is good, then the enterprise can buy the whole team and make the team an employee of the enterprise.

Billions of foreign trade can be digested every year to help enterprises recover cash.

According to incomplete statistics, at present, Jinjiang and Shishi foreign trade shoes and clothing inventory nearly 10 billion, how to effectively and low cost digestion of foreign trade inventory, is plagued by many foreign trade enterprises in Quanzhou.

"Internet sales can help foreign trade enterprises digest their inventory in time and convert inventory into cash in the shortest time.

"Zhong Yuan, chairman of Quanzhou Internet business pioneer park, said that for many foreign trade enterprises, they want to digest large quantities of inventory and can not finish them in a short time, but enterprises need to return.

We need normal cash flow to maintain the normal operation of the company. This can only be done by electronic commerce.

Foreign trade enterprises, through cooperation with network business pioneer parks, will put foreign trade stocks on the Internet sale, which can help enterprises digest inventory quickly and at large with low cost, recover funds, assist foreign trade enterprises to develop domestic sales, and enhance their competitiveness.

How powerful is e-commerce? Let's look at the data.

According to statistics, Quanzhou's online trading volume reached 48 billion 200 million yuan in 2011, ranking first in the province and sixteenth in the whole country. The online sales volume of sports shoes and clothing in Quanzhou accounted for 70% of the total market share in the country. The sales volume of Quanzhou casual shoes accounted for 55% of the total market share in the whole country, and the online sales volume of Quanzhou's down jacket and cotton wear accounted for 68% of the total market share of the whole country.

At present, Quanzhou has become the largest and most concentrated e-commerce supply base for shoes and clothing in the country. Quanzhou is also listed as one of the four largest e-commerce industry bases in China.

The international e-commerce market is also worth looking forward to.

For example, UGG, a popular snow boots, sells for around 100 euro to 200 euros in foreign countries, while some brands of shoes and clothing in Jinjiang are sold for hundreds of thousands of dollars per month through the sale of the international e-commerce market.

After the completion of the network business park, annual sales can reach 58 billion.

However, network entrepreneurs can do more than that. Besides helping enterprises establish sales channels, huge e-commerce pactions will also lead to a large number of logistics and warehousing chains around.

According to the introduction, through the integration and construction of offline stores, boutique exhibition hall and online integrated service platform, Quanzhou online business pioneer park provides comprehensive services for network operators including purchasing, warehousing, distribution, customer service, training and financing, which will greatly promote the development of warehousing and logistics industry.

According to statistics, the construction of Quanzhou online business pioneer park is expected to drive 25 million pieces per month, and the demand warehouse area exceeds 200 thousand square meters.

According to incomplete statistics, 68.5% of the above scale enterprises in Licheng district have independent websites or online shops, and are involved in e-commerce.

At present, the Quanzhou online business pioneer park has completed a 10 thousand square meter office space and 50 thousand square meters of warehousing decoration. The introduction of XTEP, Baofeng and other 150 brand network operators, 1000 small and medium-sized network operators, as well as EMS, Shen Tong, Tantong 7 logistics providers, will achieve annual sales of 8 billion yuan.

Next, the two phase of Quanzhou online business park will be built.

The headquarters economic base is planning to build up 5000 network operators to provide 100 thousand jobs, achieve annual sales of 50 billion yuan, profit and tax 250 million yuan, and drive billions of output value of the entire logistics, warehousing and supporting industrial chain to form a fully functional Fujian network home.