Garment Enterprises "Mother Family" To Promote The Development Of Clothing And Apparel Industry In Dongguan

Known as "China's famous clothing city", "Chinese women's clothing city", "national torch plan Dongguan Humen garment design and manufacturing industrial base" and "Guangdong Dongguan garment industry cluster upgrading demonstration zone", both at home and abroad.

The town has gathered more than 2000 garment and apparel production and processing enterprises, employing nearly 300 thousand people and producing 252 million garments annually.

In 2011, the total sales amounted to 21 billion 200 million yuan, and taxes contributed about 1 billion 700 million yuan.

Humen clothing not only sells well in China, but also sells to more than 40 countries such as Southeast Asia, Europe and America.

How can Humen's clothing business card be highlighted? Dongguan Humen clothing and apparel industry association plays an important role.

Humen, Dongguan

Wang Minjian, Secretary General of the trade association, spoke in a face to face with reporters:

The clothing and apparel industry in Humen is a garment industry cluster dominated by fashionable women and casual wear.

The clothing and apparel industry association of Dongguan, Humen, was founded in March 1996. Since its establishment, it has always adhered to the fundamental purpose of "guidance, coordination, management and service", playing the role of bridge and link between the government and enterprises, and being the "mother family" of a good company.

In the past 16 years, the 16 China (Humen) international garment has been successfully held.

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Through the trade fair, the flagship status of Humen's "southern style clothing" has been established. Many garment brands have been successfully developed, and the unique clothing culture of Humen has been displayed, which has greatly promoted the development of the garment industry.

The "Humen Cup" International Women's dress design competition, held in the fair during the fair, is renowned for its international, authoritative and fashion oriented fashion design industry. It attracts more than 10 athletes from thousands of competitors in each country. It is one of the most influential and largest number of international fashion design competitions in China. It is a stage for young designers to show their design talents and deduce their charm, and is also one of the important channels for clothing companies to select excellent design talents.

The association actively organized clothing enterprises to implement famous brand strategy, and successfully cultivated dozens of famous brands, such as YISHION, Fox and Ewing, and so on.

A "Pyramid" brand team has gradually taken shape. The brand tier of "three tier echelons of enterprise brand Guangdong famous brand national brand" has positioned Humen as the regional brand aggregation center.

In March 2007, as the only government agency in the country, Humen was awarded the "China clothing brand promotion Award" issued by the China clothing association in 2005 - 2006, which is a full affirmation of the development of Humen's clothing brand.

The association has maintained good cooperation and communication with nearly 100 influential media in the whole country. It is committed to promoting the image of Humen's "China's famous clothing city" and "the southern style clothing flagship". Its contents are constantly innovating, its coverage is constantly widening and its influence is continuously enhanced. In 2006, Humen was awarded the most influential textile capital and the most influential professional market.

The association has actively organized and strengthened exchanges with the China Textile Association, the China clothing association, the Guangdong apparel and apparel industry association and the trade associations across the country. It has been invited many times to participate in important meetings or activities held by the relevant associations of the country and the provinces and cities, and has actively established friendly and cooperative relations with the trade associations in the surrounding areas and promoted economic and trade cooperation.

In order to widen the vision of the managers of garment enterprises and learn from the experience of production and sales in other garment producing areas at home and abroad, in recent years, the association regularly organizes its members to learn and exchange, and has organized more than 1000 member visits to overseas and domestic cities such as Shanghai, Jiangsu, Zhejiang and Fujian to study, observe and exchange.

Since the launching of the Humen clothing science and technology innovation center in 2006, the association has actively guided its functions of integrating information, talents, training, technology and consultation, participated in a series of activities such as designer salon, manager forum and enterprise exchange seminar, gradually improved the modernization level of clothing industry, guided enterprises to realize technological pformation and innovation, and promoted the use of advanced production technology and modern enterprise management mode.

In order to improve the modern management level of enterprises, the association also invites experts from various industries to hold lectures and organize well-known designers to assist teaching and training in Humen fashion industry every year. It has organized a series of activities such as "clothing enterprises to create export brand lectures", "opening up international market and international exchange fabric trend talks" and "training of Chinese textile enterprises' social responsibility management system".

At the same time, the association attaches great importance to the introduction of talents, and has organized many enterprises to recruit talents from the Professional College of clothing, and has joined hands with the clothing institutions in Guangdong and the mainland. In the form of graduation practice, enterprises and talents can achieve double win in the actual use. Through this channel, more than 500 professionals have been pported to the enterprises.

In addition, the association also actively organized industrial research to promote industrial innovation and development.

We should explore the establishment of an integrated industry innovation and development system of "government, production and research", so as to promote the structural adjustment and industrial upgrading of Humen's garment industry.

At present, the association is assisting the government to speed up the establishment and improvement of six major public service platforms, such as the R & D design, quality inspection, personnel training, information consultation, exhibition logistics and financing services of Humen fashion clothing, and enhance the five abilities of digital production, R & D design, quality supervision, marketing planning, logistics and distribution, and strive to build Humen garment and apparel industry into an industrial cluster with an annual output value exceeding 50 billion yuan, so as to promote the development of clothing and apparel industry in the surrounding towns and promote the development of Dongguan's clothing and apparel industry.