How To Keep Close To Customers In Fashion Marketing

do Marketing First, we need to sell ourselves to customers, and sell ourselves close to customers. If we can not even close customers, then we can not talk about selling ourselves. In order to facilitate the marketing staff, the world clothing shoes and hat net has arranged a marketing skill for everyone. Please read the marketing treasure: a new approach to customers.

In the use of intermediary services close to customers, Shun Chi has achieved obvious results in at least two aspects. First, the real estate development business uses intermediary market information to make corresponding decisions, and the accumulated resources of intermediary channels provide great support for the sales of Sunco's real estate. Two, sunchi's own understanding of customers is more and more profound, and the number of customers is becoming larger and larger, so that more services can be carried out in existing channels, thus mining the value of customers more.

For the clothing industry, it is not easy to directly understand customer needs, generally through third parties to do market research. The intermediary business of sunchi provides a unique channel for the developers of clothing enterprises to understand the customers and the market. For example, in the nationwide expansion, the valuable information of the local real estate market environment and residents' consumption habits, which is understood by the leading force of the intermediary, is very important for the real estate development to enter the area and how to enter the area.

On the basis of these customer resources, clothing Enterprises even consider entering the garment industry. For this kind of service with relatively large span, Zhang Zhenguang explained: what we are doing is the service channel, and carries more business content on the basis of the large-scale customer resources. Clothing consumers in any city are relatively strong consumption groups, and their demand for clothing is also large. And our customer management level also supports our entry into new service areas.

It is precisely because of this channel construction and the ability to excavate customer resources that the value of clothing enterprises may exceed that of clothing development.

Compared with the first two ways, it is a common practice for R & D institutions to approach customers.

This approach allows clothing companies to respond more quickly to customer needs and to develop products that customers need. And in the specific way of operation, it is easier for companies to learn from each other.

Due to the close contact with customers, the cycle of product development has been greatly reduced. Rui Xianglin said: if SAP collects 1000 customer needs in China, it should first organize and summarize them into 500, then report to the German headquarters. Headquarters should take the needs from around the world, such as 6000, prioritize, then enter the development stage, and then return to the Chinese market. This process has lasted for two years, and now these works are completed locally. This cycle has been reduced to half a year or even three months.

Companies mentioned in this article also have many other practices. The company did everything possible to approach it. customer It is because, as management master Peter Dulac said, the success of an enterprise is not determined by the producer, but by the customers.