The Development Of Shenzhen "BBLLUUEE Pink" Women'S Clothing

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With the rapid development of "BBLLUUEE pink" women's clothing in recent two years, the colleagues in the clothing industry are surprised at the same time, often accompanied by more doubts: why can "BBLLUUEE pink" quickly gain market acceptance and become a dark horse in the face of crisis?

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"Established in April 2006, it is the adjustment stage of Shenzhen's industrial policy. In the 2006 and 2007, a large number of Shenzhen garment enterprises went bankrupt or moved out. After that, more and more clothing companies in the 2008 and 2009 went up and down in the sweeping financial crisis." three years and half of the birth and growth of "BBLLUUEE pink" always seemed to be self possessed, and the growth of sales performance was even more unexpected.

Mr. Li Feiyue, general manager and design director of "BBLLUUEE pink", concluded that "pink" can quickly gain market acceptance, and can not be separated from the two product design cores of "color" and "pluralism": bold colors are used to get customers' quick cognition, and diversified product designs win wide recognition of the market.

It is a musical origin. At the age of 29, he started to enter the clothing industry from clothing sales, and began to learn costume design at the age of 30.

It was this experience that allowed him to limit his design ideas.

After the initial production of the first season, Li Feiyue found that there were too many black and white ash. Such a color could hardly attract customers' attention to a new brand. He boldly changed the color of the four colors of red, blue, green and purple from the color to the main color.

After the launch of the color series, the first season product of pink was a success.

From then on, "color from color to color" becomes the core idea of future product design.

From the point of "concern", the design idea of color products and store design with blue and white will undoubtedly decide the initial success of pink.

But concern is not enough. A new brand needs to attract as many customers as possible from all kinds of brand positioning customers.

Li Feiyue has noticed a phenomenon in recent years: mother and daughter compete for the same clothes. Mature women want to be younger while they care about taste, while young women want more elegance in fashion.

At the same time, popular diversification and consumption diversification also make customers constantly try different styles of dress, which is bound to subvert traditional design concepts, thus making clothing design enter a completely new stage.

Li Feiyue believes that the age positioning of women's clothing brands and the diversification of their style will surely become a trend.

Through the continuous practice of the "BBLLUUEE pink" design team, the pink products have pinpointed their own market positioning: the combination of color as product fusion, and the coexistence of design styles on the basis of classic elegance and femininity.

This style is not open but always has sustained market tension.

Speaking of the follow-up development of "BBLLUUEE pink", Li Feiyue said: after three and a half years of development, the blue has already gained a foothold in Shenzhen, and the pink brand has gradually become a famous brand in Southern China, central China and East China. There are 80 Direct stores, more than 220 franchises, and more than 300 market networks.

But in the next one to two years, we should slow down the pace of development and enter the upgrading stage of the brand: we can achieve a comprehensive upgrading of the brand image and sales performance of "BBLLUUEE pink" by controlling the number of shops, upgrading the store image, increasing the proportion of direct sales and improving the sales performance of single stores.

Color, attention, diversity, promotion... There are many words to clarify the rapid development of Shenzhen's "BBLLUUEE pink" women's clothing, but these are all external.

In the interview, we saw a clear thinking entrepreneur who felt the confidence and cohesion of "BBLLUUEE pink" team. Is this the fundamental reason for the continuous development and progress of "BBLLUUEE pink"?