China'S Footwear Industry Is Facing Pformation And Upgrading, And It Should Promote "Science And Technology Innovation Strategy".

People say that the future of the global economy is still indispensable to China's manufacturing.

Made in China, when the English phrase evolved into an economic phenomenon, Chinese manufacturing has occupied its place in the world.

On the outside, China's manufacturing is both synonymous with cheap and good quality, and the embarrassment of the king of Shanzhai. Internally, some Chinese made in China even more expensive than foreign countries, so that the whole industry has no face.

For example, the footwear industry, which is an important pillar industry in China, is now facing the pressure of export reduction and pformation and internal and external difficulties.

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The related "reflux" policy and the advantages of Southeast Asian foundry costs in recent years have also emerged, which has led to the withdrawal of some international brand shoe foundries from China.

Is it dangerous to "edge" and "hollow"? At this point, crisis and breakthrough must be considered first. Whether pformation and upgrading can save the shoe industry?

2008, the United States

Since the outbreak of the global economic crisis, it has not been out of the trough. Although many good news has been heard during the period, the world economy has tried to rebound many times, but in the end it is unable to return to the sky because of its stamina.

Today, as an important new force in the global economy, China also has to slow down the pace of progress.

In the two quarter, China's economic growth rate dropped to 7.5%. The three quarter's situation is also not optimistic. It may remain at around 7.5%. Whether the whole year can guarantee eight is still unknown.

At present, the shoe industry has encountered various bottlenecks: first, the economic downturn in Europe and the United States, the lack of global economic growth, and the return of the footwear industry in Europe and the United States, and the export situation of China's footwear industry is very grim.

Foreign trade growth is expected to be about 10% this year, compared with 22.5% last year. In 2011, China's total exports accounted for 10.4% of the world's total exports, ranking first in the world.

This year, as the global economy shrinks, the overall foreign trade situation is not optimistic. China is still expected to take a stable position.

Second, the appreciation of the renminbi, the macroeconomic regulation and control, the rising price of raw materials and the increase in labor costs have led to the continuous overlay of the cost of China's footwear industry, and some enterprises have fallen into losses or closed down.

Third, the extensive mode of economic development has come to an end. The adjustment of industrial structure requires more shoemaking enterprises to speed up the elimination of backward production capacity and increase new input.

Of course, the internal environment of China's footwear industry is no worse than before this year. Many rules of the 12th Five-Year plan have been introduced, which should bring a new round of China's economic growth. However, under the background of the worsening external environment, this series of positive policies has not aroused great waves.

In the past few years, China's footwear industry is also facing many difficulties, mainly based on the pressure of resources and environment to eliminate backward production capacity and the pressure of RMB appreciation. The international export situation is basically not as sudden and concentrated as this year.

The policy of "reflow of foreign enterprises" launched by Europe and America has also increased the fear of some enterprises on confidence.

This year, there is another notable phenomenon: the withdrawal of foreign-funded enterprises.

Many people ask whether China's investment environment is deteriorating, or is China's labor costs rising too fast before pferring to other countries?

After the global financial crisis in 2008, the European and American countries recognized the important role of the real economy, and put forward the slogan of "returning to the manufacturing industry". The main reason is that the proportion of shoes manufacturing in Europe and the United States has dropped sharply in China. For example, a large number of shoemaking enterprises have built factories and research bases overseas, resulting in a large number of industrial workers losing their jobs, and the volume of business matched with the shoe making industry has also decreased significantly, and the "shoe industry hollowing" trend is obvious.

At the same time, it is worth mentioning that because of the economic depression in western countries, the development of shoemaking industry has been attached great importance to. Not only for votes, but also for the needs of national interests, the past "de industrialization" appears to be a failure decision.

If we want to reduce unemployment, increase taxes, stabilize the economy and enhance our core competitiveness, we can not do without traditional industries such as shoes.

However, it is not accurate for foreign companies to evacuate China.

At present, it is only a case, not a universal phenomenon.

In some labor intensive enterprises, after the rise of labor costs in China, profits have been diluted to countries with lower labor costs, such as Vietnam, Malaysia and Indonesia. For example, Nike shoes have moved out of three factories in Jinjiang and other places in China.

Within the year of Adidas, the factory directly under Suzhou will be closed and moved to Burma.

At present, the cost of labor in Southeast Asian countries is only about 1/5 of the income of Chinese workers today.

The cost of labor in China is about 1/10 of that in Europe and the United States.

The difficulties and pressures facing China's footwear industry today are, on the surface, caused by the deterioration of the external environment. In fact, it reveals the lack of strength of China's footwear industry, which is only exposed to the outside environment.

After all, China's industrialization started late and developed very fast, but many basic things still need to be filled.

In particular, the high-end and international innovative talents supporting the rapid development of shoemaking industry are still very scarce, and the industry's innovative atmosphere needs to be improved.

In the face of the current complicated international situation, what is the way out for China's footwear industry? How can we get out of the predicament? That is pformation and upgrading.

The Chinese shoemaking industry has a solid promotion of "scientific and technological innovation strategy", further tamping the industrial base and fundamentally changing the extensive mode of development to promote the whole shoe making industry to achieve new breakthroughs and to better walk on the new international stage.