The Secret Of Garment Enterprises Developing Sales Channels

After several rounds of customer visits, sales staff are potential.

The product, clothing enterprise culture, brand strategy, and salesperson's recognition are recognized. When the sales staff sign the contract, ask the dealer to make a purchase, the dealer asks, "how can you sell your product when I shop?" the salesperson could not answer for a while, and the sale of the product has been stranded, and similar problems have become a "stumbling block" for the dealer development.

Dealers have such doubts, which can be generalized to two reasons: first, salesmen do not introduce product sales policies to distributors in their previous work; dealers are not aware of the dissemination and promotion of the products; the problem of how products are sold is not in the bottom of their mind; two, salesmen find wrong dealers at the outset, in other words, which products of the company are not suitable for the existing channels and customers of the distributor.

The solution to the first problem is that the salesperson carries the "listing attempt".

Let's look for distributors to do meticulous communication. Here are the main topics and scale to be involved in such communication.

1. detail description: precisely to what person, at what time and place, what promotions are aimed at what group of customers, and how many sales volume is expected to be completed.

2. ugly words in the front: how much resources should be invested, and what resources the manufacturers and distributors need to provide.

3. physical display: promotional items to be displayed when promoting sales, and physical exhibits are the best.

4., highlight the main line: there should be progressive relationship between various promotion links, and each other is a cause and effect.

5. embody the profession: what skills should be used to explain what things are being done. Under the new economic background, there are different economic situations and characteristics which are different from the traditional economy, and objectively require the new situation.

Marketing activities must be fundamentally different from traditional marketing activities.

Strengthen the professional image of the brand.