Developing Direct Selling Platform Or New Trend Of Domestic Luxury Goods Market

According to the relevant data, in 2011, Chinese tourists spent nearly 300 billion yuan on overseas purchases of high-end goods.

At present, domestic demand is not strong. How to make overseas?

Huge consumption has been returning to China, which has become a problem that many departments are thinking about.

Miss Xue, who was called "overseas shopping man" by her circle friends, has just returned from Europe. The 6 bags she brought back this time were brought to her relatives and friends.

Miss Xue told reporters that cosmetics and jewelry used by family members in recent years.

She bought bags and watches from abroad.

Miss Xue: especially in Europe, it may be their discount season in recent months.

Some luxury goods, maybe many brands, will have a huge store on the first floor or two floors of a shopping mall. Ninety percent off, eighty percent off, or seventy percent off, generally half off, are already more expensive.

Why is the high-grade goods outside the market cheaper? Miss Xue has a small account of her own.

Miss Xue: if you go abroad in some discount season, or in Hongkong, China, its price may be twenty percent off, ten percent off, and sometimes ninety percent off.

Sometimes it's four thousand or five thousand cheaper. If it's expensive, it can really cost around 10000.

A private statistics show that the average price of luxury goods in mainland China is 70% higher than that in France, 50% higher than that in the United States, and 45% higher than that in Hongkong.

For many people, high tax rates are a key factor in the high price of luxury goods in the mainland.

It is understood that China's luxury goods generally need to pay 6.5%-18% import tariffs, 17% VAT and 30% consumption tax.

The sum of the three taxes and fees will exceed 60%.

In response to the call for lower import tariffs, Liu Shangxi, deputy director of the Fiscal Science Research Institute of the Ministry of finance, believes that most of the people who consume luxury goods are high-income people. Lowering the tariff on one hand leads to a decrease in financial revenue. On the other hand, the tax on the rich will also decline, which is not appropriate.

Liu Shangxi: if we adopt the way of reducing taxes to encourage the consumption of luxury goods, we can not doubt that you are driving the production and consumption of foreign products. Many domestic enterprises may go bankrupt because their competitiveness is not as good as those of domestic enterprises.

Developing direct selling platform and introducing more foreign brands to China to compete

In addition to lowering tariffs, the State Ministry of Commerce, which is in charge of Commerce and circulation, is also trying to find ways.

Wang Shouwen, director of the foreign trade division of the Ministry of Commerce, recently proposed that through the development of direct selling platform, the high-end imported products will enter the domestic market smoothly.

Wang Shouwen: many of these overseas brands are relatively strong in the domestic market, so some products have very strong pricing power. They are reluctant to cut prices in the domestic market, so we hope to introduce more foreign brands to compete in the Chinese market and reduce prices through competition.

Vigorously develop foreign luxury goods in China direct selling platform, through the introduction of competition, to achieve the effect of reducing prices.

The people get the benefits, and the government can expand consumption and promote employment.

Financial observer Ma Guangyuan (micro-blog) believes that the effect of direct purchase platform is obvious.

Ma Guangyuan: no one is so stupid as to make people in their own country earn money to stimulate consumption in other countries, because when you spend money on other countries, you are pulling the GDP of other countries, and the employment you are driving is the employment of other countries.

If we buy luxury goods in China, we need to hire a laborer to build a luxury store. Is this labor force our own? If we all go abroad to buy it, this shop is abroad, which is very simple.

After the establishment of the direct sale platform, whether the best results can be achieved can be seen in Ma Guangyuan's view. There are two key factors.

Ma Guangyuan: such a platform, the most critical is: first, under the existing tax system, can you do it cheap? Second, can you guarantee the quality? I think, under these two guarantees, of course, the domestic consumption is the best.