Sales Skills Of Clothing Guide Buyers

How can we do well? Shopping Guide How to train and who to train has never been conclusive in the industry. In the last article, I gave some personal opinions and suggestions on who should train the Purchasing Guide. Next, I mainly talk about training and training.

　　 I. corporate culture

The training of corporate culture and historical honor is the primary content of the training of shopping guides. Many experts in purchasing training are unable to carry out the training because they are outside the company. We will take this content as the main content of pre boot training for new shopping guide, and with the positive changes of company culture and company dynamics, we will use the opportunity of weekly shopping guide to convey the latest changes in corporate culture and honor. And quarterly carry out a complete system of corporate culture and history honor reciprocal training. Through persistent corporate culture and historical honor training, on the one hand, we have received a continuous increase in sales volume from the market return; on the other hand, it effectively enhanced the sense of belonging and honor of the shopping guide to the company, and received a team of purchasing guides to stabilize the team of purchasing guides and enhance the multiple effectiveness of team fighting effectiveness.

Corporate culture training is to say that it is necessary to enhance the recognition of the salesperson to the company, subconsciously let them feel that the company is the best and the best, so that when they sell, they will naturally show a strong sense of identity to the company, so that they can persuade instead of persuading the customers.

　　 Two. Product knowledge and competitive analysis

At present, the most common training methods of product knowledge are: 1. Comparative analysis with competing products, that is, according to the comparison of the characteristics of their products with their competitors, find out their respective advantages and disadvantages, and make a comparative analysis of their unique selling points, as shown in table three; 2, find a stack of technical data from the technical departments of the professional network station or company to organize training, such as the filtering principles and the principles of orthopedic principles of the induction cooker. clothing Shopping guide is not the same thing! 3, ridiculously, some brothers and sisters, holding a product color page to go to the front stop, "sorry, I am not very familiar with this product, I do not speak well, please don't laugh at me!" this is the most shameful thing I have ever seen at the training field. You can not understand or dare to do training, nor are you afraid of the salesman at the bottom who takes your shoes to smash you. As a matter of fact, there are so many people who dare not go to the front of the platform like this.

　 Three, sales skills

Counter language skills have become the contents of some trainers. But how much can the guide salesmen really attract and digest? I have participated in the training sessions of 9 brand guides, and sales skills are almost content for every field. The trainer is sweating profusely towards the projector, while the trainees are sleepy up and down. This situation is too much on the training site. The reason is that the trainers are far from the actual selling ability and are far away from the shopping guide. Therefore, when speaking of some practical terminal problems, they often give the guide a very distant feeling.

In my experience, the best way is to put the actual situation of the terminal in the following eight steps, such as what should we do when the customer is watching. What should we do? It is better to have a picture taken by the terminal or a DV video clip. The effect will be better. If you are interested in the customer, what should you do? Cut it in. Is that right? Well, then how do you greet it? Shopping guide skills What are the advantages and disadvantages of using all kinds of greeting methods? This is easier for you to accept.