Detailed Analysis Of The Seventh Paris Exhibition: The Formation Of "Globalization" And "One Stop" Procurement Platform

This year, the decline in exports to the European market has become an unavoidable problem for many textile manufacturers.

Under the background that the regional economy is still affected by the debt crisis, how to effectively and continuously butt up with European merchants is a difficult problem that enterprises must overcome.

And for the professional textile and apparel show with the role of purchasing platform, it is facing the challenge of strengthening business results and stimulating market vitality.

The seventh China Textile and garment trade exhibition (Paris) and Paris international clothing and accessories

(APP Paris) will be held on 17~20 September.

The exhibition is sponsored by the China Textile Industry Federation, the China Textile Association, the China Apparel Association and the Frankfurt Exhibition (France) company. It is a fashion sourcing platform for the European apparel market for the global garment suppliers.

According to Lin Yunfeng, vice chairman of China Textile promotion and Trade Promotion Association, to help enterprises improve the effect of exhibitors, this year's exhibition organizers will guide domestic enterprises to grasp the European market from many aspects.

As far as the exhibition itself is concerned, pformation and upgrading have already achieved initial success, and richer exhibitors will further establish their international market positioning.

"Globalization" and "one-stop" procurement platform forming

Since last September, the organizers have carried out the pformation and upgrading of the China Textile and apparel trade exhibition held in Paris (hereinafter referred to as the "Paris Exhibition"): the traditional Chinese textile and clothing trade exhibition continues to be preserved in the form of the Chinese Pavilion.

On this basis, the China Textile Industry Federation and the Frankfurt exhibition company held the Paris international clothing purchasing Exhibition (APP Paris) in the same place as the Texworld fabric exhibition in Paris.

The pformation of Paris exhibitors is no longer confined to China's domestic exhibitors, and the exhibition strategy of the same period with the Texworld fabric exhibition will also reflect the interaction between the upstream and downstream industries.

Speaking of exhibitions

Lin Yunfeng mentioned the two most important driving forces: globalization and one-stop purchasing.

"Because of the upgrading of manufacturing capacity of textile and garment industry in the surrounding countries, European and American brands are brewing new procurement patterns.

At present, China and Southeast Asian countries form industrial complementarity.

Chinese products tend to be high-end and low cost products are gradually pferred to China's neighboring countries.

The pformation of the Paris exhibition into an international and professional exhibition will help to establish the new position of China's textile and garment industry in international trade and promote the formation of a new pattern of industrial division of labor.

Lin Yunfeng said that buyers will be able to reach Chinese suppliers in the exhibition as well as other textile and garment producers and traders from the Asia Pacific region.

In such an international and diversified platform, the competitive advantage of China's industry can be more obvious, and exhibitors can get more buyers' attention.

In Lin Yunfeng's view, the Paris exhibition after pformation has highlighted the advantages of the upstream and downstream links of the industrial chain to the greatest extent, providing one-stop intensive, efficient and convenient procurement services for international buyers.

At the same time, it will bring new business opportunities to global textile and garment manufacturers including Chinese exhibitors.

"Hosting the same period with the Texworld fabric exhibition is not just a superposition of the physical exhibition area and the number of exhibitors. We should also see its inner link: two the exhibition is upstream and downstream, and the boundary between suppliers is broken under the" one-stop "procurement trend.

In the process of sharing exhibition resources, they realized the benefits of "1+1>2" exhibition.

It is understood that the Paris exhibition after the pformation achieved remarkable results. During the September 2011 exhibition, there were 15 thousand professional spectators.

Of which 57% of the audience has the right to purchase decisions, the annual purchase amount of 100 thousand euro ~50 million professional audience accounted for 1/4.

The enthusiasm of exhibitors has not cooled with the market.

Although the economic situation in the European market is still grim, thanks to the successful pformation of the Paris exhibition last year and the stable guarantee of the trade effect, under such a special trade environment, this exhibition still raises the enthusiasm of many export enterprises.

According to Lin Yunfeng, this year's exhibition in Paris is basically unchanged from last year, with 90 exhibitors from 11 provinces and cities in China.

On the basis of the traditional exhibitors in Jiangsu and Zhejiang, the number of exhibitors from three places in Fujian, Guangdong and Anhui has increased significantly this year.

At the same time, there are nearly 70 Chinese exhibitors.

"Nowadays, most textile and garment exporters realize that the more difficult they are, the more active they are to go out.

According to the overall situation of Paris exhibition this year, after the accumulation and precipitation of the European market in recent years, the exhibition has become the largest and most professional clothing purchasing exhibition in Europe, which is open to Chinese exhibitors.

Lin Yunfeng said.

It is understood that in the composition of the participating enterprises, men's clothing enterprises have steadily increased, most of which are continuous exhibitors, such as Ningbo HengYuan, Ningbo Ming Lang and Beijing Pan American.

These enterprises are good at good men's wear, and the products are medium or medium grade.

Through long-term accumulation in the European market, it now has a relatively stable customer base.

Another part of the exhibitors take into account OEM and independently designed products. The added value of their products is high and can win the favor of European customers.

Exhibitors also have some advantages in foreign invested enterprises.

Shanghai Mitsui has been a Japanese funded enterprise in China for many years.

In recent years, the company's comprehensive competitiveness has improved significantly. At present, it not only produces OEM for Burberry, Wacol and other brands, but also breeds its own brand.

In addition, Dalang Town, a sweater manufacturing base, will again organize a group to participate in the exhibition so as to attract the attention of European businessmen with the advantages of regional brands.

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A number of effective measures to enhance the effectiveness of Commerce and trade

To measure the commercial effect of the exhibition, the number and level of the audience are often important indicators.

And how to ensure the quality of spectators in the market downturn is the challenge that the organizers have to face.

Lin Yunfeng told reporters: "the enterprise has given great hope to the effect of the exhibition.

In order to truly help enterprises to achieve the ideal goal of exhibitors, the exhibition recruitment and audience organization work closely around the "effectiveness" of the center.

On the basis of stabilizing the scale of exhibitors, we have increased the organization invitation to high quality professional buyers, hoping to ensure a reasonable proportion of exhibitors and customers.

It is understood that in addition to the quality assurance of the audience, the organizers also organically divided the exhibitors in the early stage of the exhibition according to the demand characteristics of the products in European market.

The ratio of exhibitors to hats and scarves will enhance the diversity of exhibitors and further ensure orderly competition among exhibitors.

At this year's Paris exhibition, the organizers will also strengthen their services to exhibitors.

According to Lin Yunfeng, there are common problems in China's exhibitors, such as booth layout and exhibits not attractive enough.

Sponsored by the French professional market consultant, he guided the business to adapt to the European buyers' habits and arrange the booth reasonably.

"How can we put the exhibits in a limited booth space in a simple and proper way, highlight ourselves, and let the audience decide to stop and walk in after two seconds of the booth? This will be the problem that we have helped the exhibitors to solve this year."

Lin Yunfeng told reporters that the professional audience invited, controlled the composition of exhibitors and assisted exhibitors in the exhibition. These three aspects of services were seen by exhibitors, and the continuous improvement of the exhibition also made a better platform for enterprises.

"This year's exhibition will further develop the APP apparel and Texworld fabric exhibition held simultaneously, and the advantages of the upstream and downstream convergence will be taken up by the leading designers of the French L2G2 institution, and strive to achieve the goal of helping the garment enterprises to understand the fabric trends and promote the fabric enterprises to understand the clothing needs.

For exhibitors, the added value of the exhibition should be further explored. "

Lin Yunfeng said.