Shanghai International Autumn And Winter Home Textile Exhibition: Focus On Selling Sleep Products

Shanghai International

(Qiu Dong) opened yesterday at the Pudong International Exhibition Center, and the concept of "China eco home textile first brand" created by Shanghai red Fuji home textile company has become a highlight of the exhibition.

It is understood that on this year's world sleep day, the sleepers recruited by the red Fuji home textiles have only 100 quilts, but they are being rob by thousands of people.

Why is it so hot? Nowadays, not only the elderly, but also the young people suffer from "sleeping sickness".

Among the reasons for trying to sleep, up to 8 of the applicants had sleep disorders. It is worth noting that 75% of the applicants with sleep disorders reported anxiety and stress.

Coincidentally, according to the latest survey data from the Shanghai Institute of family consumption, 6 of the respondents had sleep problems, of which 65% of the applicants fell asleep less than 5 hours a day and slept less frequently.

The top three leading causes of "sleeps" are: too much pressure to repay loans, intense competition in the workplace, and emotional problems.

Are there any sleeping products on the market?

Reporters visited Carrefour, WAL-MART and other hypermarkets to see that in the bed product area, hundreds of thousands of Yuan functional pillow and sleep were sold very well.

A staff member of Carrefour told a reporter about 360 degree anti mites and a deep sleep, which is the best selling product recently. "Now many people are willing to pay for their sleep."

"When people sleep, they produce moist heat and humidity. Deep sleep is quickly absorbed by the pillow, and the thickness of the same product is lighter than 20%, light and fluffy."

The staff pointed to another "magic quilt", said it used high-tech fiber filler, generally used for 1 to 2 years after the elastic is poor, deep sleep is guaranteed to use 3 to 5 years and 90% reduction degree.

Red Fuji

Dong Fulong, founder, told reporters that for those who suffer from sleep problems, they have some medicine and some help tools. They may be missing a good pillow and a suitable quilt. These healthy household products are leading the whole industry and have an immeasurable market value in the future.

A special survey of household items in Beijing, Shanghai, Guangdong and other places by China Social Survey Office shows that the consumption of household products in China will bring new trends.

One of them is the sleep economy, and the concept of environmental health has become the main trend of consumption.

According to the American business week, the United States is currently in the United States.

The annual output value has reached tens of billions of dollars.