Wuhan'S Customized Clothing Is Booming, And Business Profits Are Increasing.

At the end of last year, Li Ying, who had been engaged in education and training for many years, came into contact with a special concept of customization from newspapers. In April of this year, Li Ying moved this pattern to Wuhan In 4 months, more than 1000 VIP customers have been developed, and more than 600 bills have been received.

The same clothes are cheaper than the shopping malls.

The 13 floor of the office building of China commercial square is surrounded by various companies. Li Ying's "fitting room" looks particularly eyed. Silk and chiffon dress are displayed in various styles. Mature and elegant women's lines and shop decorations are natural. "When guests look at this shop and decorate, they dare not enter the door. They are worried that the price of clothes is too expensive. Actually, I can only sell three hundred or four hundred yuan for a thousand pieces of clothes in the mall, and I promise it's the same quality. " Li Ying said that the shop opened for four months and has received more than 600 bills, which surprised and surprised her. "It shows that Wuhan women have a very quick acceptance of customization mode."

The reporter picked up a silk silk dress with a leather belt, less than 400 yuan. "That's 4 times the price in the mall." Li Ying said that this custom made fewer than 1000 yuan of clothing. Summer wear 200-400 yuan, 300-700 yuan for autumn winter wear.

Custom makes good clothes inexpensive.

How can customization achieve the goal of "good clothes are not expensive"?

Li Ying said that inventory is the biggest deadlock in traditional clothing sales, and inventory losses are accounted for by 20% of clothing prices. Secondly, shopping mall buckle. "The domestic shopping center carries out the deduction according to the brand's premium capability and popularity. A clothing deducts the sales 20%-30%, a 2000 yuan clothes, the shopping mall needs to receive 600 yuan." Add the cost of brand promotion, a large amount of financial cost... A garment that costs less than two hundred yuan becomes a price of thousands of dollars in the hands of consumers.

However, customization is not in stock and order production is being carried out. "In fact, I just provide customers with a place to experience fitting. Customers choose styles and sizes. After that, orders will be passed to the processing plant, and customers will be able to get ready-made clothes in about 20 days." To get rid of these links, the pricing structure of clothes is spanformed into "fabric cost + workmanship cost + commission". "Taking the wedding dress we are pushing, the price is less than five hundred yuan, which is more than half the price in the mall."

Shop April profits nearly one hundred thousand

Because Join in The cost is not low. Li Ying disclosed that the investment in the more than 80 square meter shop in China is about three hundred thousand yuan. "However, the biggest advantage of customization is the high cost performance, so the chance to win repeat customers is also very high." Li Ying said that besides local customers, guests from Yichang, Shandong, Beijing and other places buy clothes here. After 4 months of market exploration, there are more than 1000 VIP customers.

According to the introduction, because of the widespread use of silk and other fabrics in the store's summer clothing, especially the women of the age group of 25-40, sales in 5 and June are particularly prosperous. Now, it has accumulated more than 600 copies of the list. Li Ying also revealed that the profit of each order was more than 100 yuan, and the profit of the shop 4 months was close to one hundred thousand yuan.

However, a short board is a waiting period for buying clothes. When customers choose clothes, they need to wait for some time before they can get their clothes. Li Ying explained to reporters that because they want to achieve "zero inventory", only after collecting orders, the processing factory will buy Fabrics, make and make them, and finally send them to the customers.