Posting "Men Stop" Will Increase Passenger Flow Sharply

■ Female customers increased by 30% less than one month

Recently, many media in Beijing reported the Beijing Women's Street market Several "men stop" stores have sprung up in succession. Some consumers are very curious, while others are very critical. Is this move to try to please women recognized by female customers? How does this affect the passenger flow and sales of Women's Street? With these questions in mind, the reporter visited the Women's Street.

■ The surge of female customers accompanied by the decrease of men in shopping

Yesterday, the reporter found in the Women's Street that among the customers who came to shop, there were obviously few men, while the number of women increased significantly couture Inside, many girls are talking freely as if no one is around. They told reporters that when they go to these "men stop" stores, they don't have to dodge men's eyes or be afraid that their comments will be heard by men. They can choose their favorite items more freely, and they said they would shop in women's exclusive stores more often in the future. Miss Zhang told the reporter that it was very common for the clothing market to display the interior of women's underwear, but it was very unsightly. When they choose this kind of goods, they will feel uncomfortable even if they cast an unintentional glance at the male consumers, and dare not pick up this kind of goods to have a close look, or even compare them. If Clothes & Accessories The market can give them a free and relaxed space to buy clothes like Women's Street, which really facilitates female consumers.

The people in the Women's Street told the reporter that since the launch of the "Men's Stop" store in the Women's Street market in October, 22 stores have joined the market so far, which has aroused strong reactions among consumers. There are all pros and cons. Most women consumers applaud, and male customers can actually understand. From previous experience, Most of the male consumers who come to Women's Street come to shop with their wives or girlfriends. They are not real consumers, so they do not have a particularly strong antipathy to the introduction of such policies by Women's Street. Less than a month after the launch of the "Men's Stop" store, female customers have increased by 30% than usual, while male customers have decreased by 50% than usual, but the sales have not decreased.

■ Women's Street is planning to build rest rooms for male customers

Although the slogan of "men stop walking" is put forward, in fact, "men stop walking" stores account for only a small part of the women's street market, and most of the stores welcome both male and female customers, so male customers can still walk in and out of the women's street calmly. As the existence of some "men stop walking" stores may affect the enthusiasm of male customers, People in Women's Street told reporters that, "This year, the women's street market has formed more than 10 theme streets, including Foreign Trade Street, Gold Street, Brand Street, etc., and more than 400 boutique houses have been built. Different consumption levels have been divided, and customers have increased by 30%. Merchants who want to enter the market to rent stalls have lined up. All these changes are because we have highlighted the theme of 'women's market'. Now, merchants have put out the sign of 'men stop', which is further outstanding Set the market theme to better serve the target customer group. But we have made preparations for serving male customers. We are going to build a rest room for male customers. We plan to provide drinking water, newspapers and magazines for men to relax. It is estimated that it will be completed by the end of the year. "