How To Innovate Textile Enterprises In A Depressed Market Environment?

At present, the international environment is stagnant and the overall situation is in a doldrums. Coupled with rising raw material prices and rising labor costs, the demand for clothing market has weakened as a whole.

In this case, how to find a way out and innovation is the key.

In 2012, the international financial crisis had a profound impact. The main economic downturn in Europe, the United States and Japan, coupled with the sharp fluctuations in the prices of major raw materials and the continuous growth of labor costs, led to a weakening trend in market demand.

Therefore, the key issue that the current fabric and garment enterprises need to focus on and solve is how to find the demand, build an orderly product development system, and promote the product innovation in the specific economic environment.

Recently, the national textile product development center held the fourteenth (2012) National Textile new product development in Shanghai.

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With the theme of "discovering demand, integrating resources and orderly innovation", the seminar focused on analyzing the new driving force and new mode of product development for Chinese textile enterprises in the new situation. In view of the new demand, combined with the new advantages, 10 invited guests, international trend experts, academics, and strength entrepreneurs were deeply pmitted and shared from strategic practice, color management, material technology, trend and trend, so as to enhance the product design ability and the application level of new technology of fabrics, garments.

Sun Ruizhe, vice president of China Textile Industry Federation, Zhang Peirong, vice mayor of Songjiang District people's Government of Shanghai, vice chairman of China Textile Information Center, vice president of China Fashion Color Association, and Hu Song, general manager of China Textile and garment brand Pioneer Park (Shi Shanggu), delivered a speech at the meeting.

More than 300 representatives of the national fabric and garment enterprises attended the meeting.

Market demand slows down upstream and downstream interpenetration

"The current situation is not very optimistic, and it puts great pressure on us.

We can see that the current situation of the whole industry is slowing down, which is a phenomenon we can feel.

The slowing down of market demand, especially the external market, especially the worsening of the EU's economic situation, has slowed down our growth, and it is difficult to make fundamental changes in the next one to two years.

Sun Ruizhe's expressional expression, he also stressed the importance of science and technology, brand, talent sustainability, to discover demand, integrate resources, and orderly innovation.

Executive vice president of China Apparel Association

This paper profoundly analyzes the practical demand of the development of Chinese garment enterprises for fabric development, and expounds the innovative mode of the upstream and downstream cooperation of the fabric and apparel industry chain under the new situation.

"From fabric to clothing, upstream and downstream enterprises should infiltrate each other and take advantage of the strength of our industrial chain to create a connecting link between creativity and creativity, thus forming a higher level of national industrial value chain in the new development period, and the high-end value chain is an important foundation for building a strong textile country."

Hu Song, deputy director of China Textile Information Center, vice president of China Fashion Color Association and general manager of China Textile and garment brand Pioneer Park (Shi Shanggu), said: "China Textile Industry Federation and Shanghai Songjiang District people's Government jointly create a state-level textile and clothing brand creative industry park, build intensive public service platform, provide resources and services for brands from the application of popular information, fabric product development and purchase, and help brands enhance design research and development and fashion expression."

Speeding up reaction speed beyond market demand

The seminar invited some fabric and garment strength enterprises to share the orderly innovation mode of exceeding market demand, building highly competitive and fast market reaction, and exploring the experience of product development.

"We must go beyond the market demand, achieve development and innovation, and integrate the advantages of the industrial chain.

Lu Tai is a wind vane with terminal demand as product development. The development of fabrics starts from raw materials and materials, and we need to establish innovative mechanisms and build innovative teams.

Zhang Jianxiang, director of science and technology assistant and technology research and development center, general manager of dyeing and weaving enterprise, Lu Tai Group, talked about his own ideas.

The era of low labor costs has passed. How can fabric and clothing enterprises improve their market competitiveness under such circumstances?

Liu Gangzhong, deputy director and chief designer of Nanshan Textile Garments Co., Ltd., said: "I think it should be done from two aspects, one is to make a brand, the other is to create brand.

On the other hand, we are doing services. Compared with the enterprises in Italy, our enterprises are facing a big problem. The products of Italy enterprises do not have the limitation of ordering quantity, and the delivery time is very fast.

Therefore, in order to improve the service level and achieve rapid response, we must have our own products to guide the market.

The workshop on technology and materials is focusing on new fibers, new products and new technologies. Special experts are invited to pass on the development trend of new materials, special materials and functional materials in the world. In view of the pressure of environmental protection, the practical application guidance of low carbon environmental protection new dyeing and finishing technologies and auxiliaries is given.

For the development and development direction of functional fabrics and clothing, Hu Junyan, a senior researcher and PhD supervisor at the Department of textile and garment science, Hong Kong Polytech University, said: "the fabric products at present have various functions and environmental protection characteristics. Our current research on functional fabrics is based on the needs of the final products.

More and more functional fabrics, fabric developers should provide better instructions.

Turning to the style and functional finishing of new dyeing and finishing technology, Wu Xiao Xin, manager of sales management department of Guangdong de Mei fine chemical Limited by Share Ltd, said: "the development direction of functional fabrics is fiber material diversification and functionality. According to the required performance, we design the fiber molecular structure and present the functional properties of fabrics.

In recent years, the focus of the development of functional products is high simulation products.

Trends and design forums, both from home and abroad.

Experts interpret the latest trend of color, fabric and clothing in 2013/2014 autumn and winter, providing more design directions and ideas for product developers in the next quarter. At the same time, purchasing representatives from famous brands combine their brand positioning to share the direction of material research and development in the future.

Start with customer needs and finally solve problems.

Li Binhong, director of the national textile product development center, combined with the theme of the conference and took the change of consumption trend as the basic starting point, focused on the current market situation and demand characteristics of the textile industry, and made a deep analysis and explanation on how to integrate resources and build an orderly innovation system mode, so as to provide more product innovation strategies and value chain resources advantages for enterprises.

Li Binhong said: "the core of improving product competitiveness lies in constantly creating customer value, that is, finding customer needs, developing products to meet this demand, and manufacturing and marketing at reasonable cost.

In the final analysis, the construction of product competitiveness has two basic aspects: first, integrating resources and gaining comprehensive competitive advantages; secondly, focusing on products and cultivating customer demand oriented product design capabilities, both are indispensable.

Product innovation can be quickly copied and copied, and the acquisition of product competitiveness depends on the construction of customer value oriented product development organization and process driven by customer value, and organically combining all aspects of product planning, design, production, marketing and other aspects, starting from customer demand, and finally solving customer problems.

The National Conference on textile new product development is a professional meeting of the Chinese textile industry, which has a strong influence on the enterprise product development strategy. It has promoted and deepened the trade cooperation and healthy coordinated development of Chinese fabrics, clothing upstream and downstream enterprises and buyers.