Tengren Formed Strategic Cooperation With PEAK, NBA'S Market Partner.

In March 2008, house lizard, a leading online game company in China, joined the leading enterprise in the domestic advertising industry. In Shanghai, it announced that it had formally reached a strategic alliance with NBA official market partner PEAK PEAK.

According to the strategic cooperation agreement, the two sides will carry out comprehensive and in-depth cooperation in terms of brand, market and channel in the spirit of combining strength and strength, sharing resources and complementing each other's advantages.

This time, Tengren information will provide targeted publicity and promotion for PEAK brand through its online game products, promotion of activities, user groups, interactive advertising and other entertainment modes.

At the same time, in the game products, the company's brand image is skillfully integrated through various ways, so that the original virtual online games add more realistic characteristics of material. Tengren information believes that such collections (reality + virtual) will greatly enhance the excitement and satisfaction of the game players, and increase the players' sense of gaming experience.

Tengren information believes that joining PEAK with NBA's official market partners and joining the real brand concept in the online games like crazy party will be another important exploration of cross industry cooperation. It will be the deep development of the online game industry. It will not only create another classic case for Chinese brand marketing and cross industry cooperation, but also will inject new development power into each other's enterprises.

Shanghai Tengren will seek more expansibility, deep level strategic cooperation in the future development, expand the scale of enterprises rapidly through diversified operation modes, and provide better and better services for online game users.

Since PEAK launched the global strategy of brand internationalization in 2005, it has not only become the top sports brand in China, but also has been in the five continents of Europe, America, Asia, Africa and Australia under the management policy of "brand specialization and product serialization".

The signing of cooperation with NBA, Houston rockets, Milwaukee bucks and Australian national basketball teams is making PEAK the brand of choice for basketball players.

With the development of the online games market, the new online game players have become the direct consumer group of the leading fashion group. We have reason to believe that this cooperation will bring more supporters to the PEAK brand, and we will also provide users with better basketball equipment.

As a professional game media company dedicated to providing third party neutral value-added services, house lizard's in-game advertising system will greatly reduce the difficulty of integrating advertising and games.

Without modifying any game program and hanging the game program package, it can independently realize the placement and placement of advertisements.

In the online game industry, the new advertising mode not only benefits the promotion and marketing of various brands, but also benefits the interaction between game manufacturers and players, increases the stickiness of users, and benefits the players who experience happiness in games.

House lizard said that this win win strategy will become the leader of game advertising marketing.

Of course, we will conduct more in-depth and detailed research on the form of advertising, and welcome more enterprises to participate in the development of the new third media.

"Implantable" advertising marketing mode, a new marketing concept.

Shanghai Tengren, PEAK and house lizard all said that this cooperation will bring more wonderful products and services to both users, and it is also an important way to enhance the brand image of both sides.

It is reported that Tengren information's first interactive marketing campaign is expected to be launched in April 2008, when users of Tengren information network games "Kung Fu World" and "crazy party" will have the opportunity to get PEAK sports equipment by participating in activities.

And more in-depth integration of the network and offline, across the country's main provinces and municipalities, more than 3000 PEAK franchise stores, tens of thousands of Internet cafes 08 years of large-scale sports competition draft activities are also tense preparations.

About Tengren information: "innovative game, fashion life" Tengren Information Technology Co., Ltd. is based on online games, and adopts the mode of operation and development.

On the one hand, we are looking for excellent game products suitable for Chinese market and user tastes. On the other hand, we rely on strong technical strength to conduct independent research and development of online games and other digital interactive entertainment products.

In the introduction of classic games, we strive to create a new generation of Chinese game advocates based on the Chinese mainland, the global and the essence of the national culture.

In 2004, by virtue of a strong Chinese flavor of the all 3D martial arts online game "Mo Xiang" excellent performance, that is, winning the "China game industry annual New Enterprise Award".

In 2007, we independently researched and developed the 3D martial arts world, the world's Kungfu world. Once it was launched, it became one of the masterpieces of original works in China.

At the same time, it has entered many overseas countries and regions, and has won the "China national network game Overseas Development Award". It has become one of the representative products of China's national online games to enter the international market.

In 2008, Tengren information will be launched in a number of independent research and development online games, including dragon, crazy party and beach landing online, which will bring more and better game products and entertainment services to Chinese players.