The Highest Spiritual Value Of Nike Brand

Nike, a world-famous sports brand, once had a controversial advertisement - Jack was a truck driver who was sentenced to jail for driving to death when he was drunk.

His wife divorced him and took their children away from him.

He was so lonely in prison that he could not find a friend to pour out and almost suffered from depression.

After his good performance and being released in advance, his whole world has changed beyond recognition. He has become a deserted person.

Jack had no choice but to wander around like a beggar and get drunk every day. He did not think about the future, and no longer had any pursuits.

But then one day, he suddenly remembered that he had had a good time with his wife and children. He began to warn himself that he could not degenerate.

So he found a job of selling coolies, earning tens of dollars a day.

After nearly a month, he used his savings to buy a pair of Nike sneakers to reward himself.

When he was wearing a brand new Nike shoe, he showed a few years of confidence and smile on his face.

The content of Nike's advertisement is unable to analyze its authenticity, but Nike's advertisement has caused a great shock in the society.

Because before that, no brand has dared to promote its product as a spiritual belief, but Nike did it.

Although the story about Jack remains to be verified, Nike's ability to inject power and spirit into the brand is indeed a very bold act.

At home, among many young people, "Nike" has become a symbol of persistent pursuit of individuality and self-confidence.

Many middle school students, even if they can not eat or drink, must have their own Nike sports shoes.

Nike has become a symbol of fashion and independence.

Compared with the international successful brand's exploration of the spiritual realm and beyond the endless pursuit of customer satisfaction, most domestic brands still remain at the so-called cognitive level of popularity.

Every day, from morning till night, it is a bombardment of TV commercials, but it does not know how to compile a unique and beautiful story to impress consumers.

Therefore, although China's economy ranked sixth, China's advertising expenditure accounted for only third place in the United States and Japan.

A Buddhist master in Taiwan said that the growth of a brand is based on the resonance and cultivation of all sentient beings, and such a brand has its own soul and spirit.

Such a brand can get life and eternity.